In the era of smartphones, you might expect back-to-school shopping for pens, notebooks, calculators, and other throwbacks to be going the way of the card catalog. Not so, according to data from the National Retail Federation (NRF), which has projected that fall 2017 will be the largest season ever for school-related spending . This year, the category is expected to grow more than 10%, hitting $83.6 billion.
It was your imagination you were using to create your first finger painting; your imagination that let you visualize what it might be like to make out with your high school crush; your imagination that helped you dream up the idea for your business or book or the house you’ll one day build. But when you use your imagination, what exactly is at work? Try this: Close your eyes and imagine a bowl of fruit. This is pretty simple. You might see some apples and oranges, bananas, maybe a bunch of grapes.
Since major tech players like Google and Facebook came out with their lackluster diversity figures last summer, tech companies big and small have started paying more attention to the industry’s diversity problem, emphasizing meritocracy when it comes to hiring and promoting. That there is a problem is undeniable, but it turns out all that lip service about cultural change might actually have an inverse effect.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".