In November, Naternal CEO Garrett Perdue posted a video to Facebook of himself alongside his mother, former Gov. Bev Perdue. “If you were going to spend the day with her … ” Garrett says. “With me!” the former governor chimes in, laughing. “You would eat a gummy!” Garrett continues. His mother smiles and holds up a little green square—a Lift gummy, he says, which contains 3 milligrams of “my favorite plant extract.” He offers her one. “No, thank you,” she says. “It’s before my breakfast.