Jared Alster

ChatGPT Ads - live 'in the coming weeks' Only on the free / lowest plan - so all of your overly-excited marketing folks will have to downgrade or use a secondary account. OpenAI are pretty clear that that reponses will not be affected by Ads. I'd assume ANY of the LLMs are caught allowing Ads to affect organic responses will be dead in the water. Sorry if I keep saying this. Ads can fit quite nicely above or below organic AI results. No need for drama.

Stop for one moment and think about the first words that come to mind when reading the following brand names: Apple. Coca Cola. Airbnb. Perhaps ‘Apple’ conjured up words like ‘premium,’ ‘expensive,’ ‘design,’ and ‘high quality.’ Coca Cola might have made you think ‘sweet,’ ‘refreshing,’ or ‘iconic.’ Airbnb could trigger words like ‘sharing,’ ‘home,’ or ‘pioneer.’ This is brand marketing in action. Your brand is of the utmost importance and goes well beyond just a logo or color palette.

Like many sectors within the travel industry, the distribution landscape for short-term vacation rentals is dominated by marketplaces. According to Transparent/VRMA research, digital marketplaces drove 60% of bookings for property managers in 2019. Many of the largest marketplaces are also channels in that they are online travel agencies (Expedia/VRBO, Booking.com, Airbnb). However, the pandemic has revealed some weak points and misalignment of incentives within the traditional marketplace model.