Jareen Imam on Muck Rack

Jareen Imam

(She/Her)
  • Content and Editorial, Amazon
New York
As seen in: Amazon Ads, CNN, CNN en Español, CNN International, CNN Travel, Medium, MSN, Aol, CBS News, CNBC and
Covers:  Creator economy, marketing, tech, sustainability, social media, digital media, business, relationships, career development, finance
Media leader | formerly @NBCNews, @CBSNews, @CNN ✨I talk about love, money, work✨find me at jareenimam on TikTok & IG

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Jareen Imam’s Biography

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Jareen Imam is a media executive, content creator, and storyteller.

She's charged with developing content and editorial strategies for Amazon Ads. She works cross-functionally with teams in social, marketing, events, product, data, UX, and more.

Before Amazon, she was the Director of Social Newsgathering at NBC News where she led a global team of journalists who find, verify and report on news stories using social forensic techniques and open source intelligence tools.

Prior to joining NBC, Ima…

Jareen Imam’s Journalist Portfolio

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'Urban explorers' indulge a fascination for abandoned buildings

'Urban explorers' indulge a fascination for abandoned buildings

Ken Fager is part of a movement of urban exploration where people enter and photograph abandoned buildings.

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Man selling home for $135,000 in Dogecoins

Man selling home for $135,000 in Dogecoins

The Dogecoin started off as a penniless Internet joke. But Matt Thompson plans on selling his vacation home f…

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Studying abroad could give you an edge in the job market

Studying abroad could give you an edge in the job market

Finances, time constraints and safety are some of the challenges U.S. students face when deciding to spend a …

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Consumers care about the environment. Learn how brands can reach them at Amazon's unBoxed

Consumers care about the environment. Learn how brands can reach them at Amazon's unBoxed

From the materials used in their clothing to the packaging used to ship their products, there's growing inter…

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How livestreaming engages beauty and personal care shoppers

How livestreaming engages beauty and personal care shoppers

From an influencer livestreaming their weekend on social media, to a football game airing live on streaming v…

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How brands can reach headphones shoppers

How brands can reach headphones shoppers

Whether it's listening to a new album, streaming the latest podcast, playing a video game, hitting the gym, o…

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Articles

Cheetos Duster campaign collaboration with Brand Innovation Lab

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By Jareen Imam
| Amazon Ads
July 13, 2023 | By Jareen Imam, Sr. Content & Editorial Manager Over the past few years, the team at Cheetos noticed an exciting trend taking over social media: Innovative Cheetos enthusiasts were adding the cheesy snack to their favorite recipes.
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Mastercard on Black women-owned small businesses

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By Jareen Imam
| Amazon Ads
July 13, 2023 | By Jareen Imam, Sr. Content & Editorial Manager When it comes to marketing, Mastercard’s Cheryl Guerin believes it’s all about connecting on a human level. The executive vice president of global brand strategy and innovation has been creating memorable marketing campaigns for over two decades, and through her experience, she has seen how transformative marketing can be for consumers and businesses.
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Samsung debuts smartphones using Twitch and Prime Video Live Sports in Italy

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By Jareen Imam
| Amazon Ads
Promoting a product launch through livestreaming Since Samsung Italy was looking to introduce their new smartphone to a younger adult audience, they worked with the Amazon Ads team to develop a Twitch marketing campaign to help showcase the Samsung Galaxy S22’s latest features. With the help of Amazon Ads, Samsung Italy launched their new Galaxy S22 series through a six-hour streaming event on Twitch called “Galaxy Creative Fest” on February 9, 2022.
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Interview

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What was your first job as a journalist?

My first job as a professional journalist was with CNN as a video journalist.

How is social media changing news?

Almost everyone at every moment is consuming information instantly, so stories that stand out are the ones that go deeper than a soundbite.

How do you prefer to be pitched on stories?

I prefer to pitch stories out loud and in person around my colleagues while we are brainstorming creative ideas.

Awards

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Peabody Award

2011

“CNN’s Reporting of the Arab Spring;” “Uprising in Libya;” “Egypt—Wave of Discontent” -- Jareen Imam worked with the newsgathering team at CNN to find, verify and interview those participating or affected by the Arab Spring.

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MJ Bear Fellowship

2017 - Honorable Mention

The MJ Bear Fellowships identify and celebrate digital journalists under 30 whose work represents the best of new media.

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SPJ Sigma Delta Chi Award

2019 - Breaking News Coverage (Network/Syndication Service/Program Service)

Notre Dame fire NBC News Specials NBC News Social Newsgathering team discovered, verified, obtained photos, videos and eyewitnesses as the fire first erupted at the Notre Dame cathedral in Paris. This reporting was featured in NBC News Specials live programming.

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EMMY nominated

2018 - Outstanding Coverage of a Breaking News Story in a Newscast Continued

NBC News' Social Newsgathering team was nominated for a 2018 EMMY award for its contributions to the Nightly News piece "State of Emergency: Hurricane Florence"

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Edward Murrow Award (RTDNA)

2020 - Breaking news coverage

NBC News' Social Newsgathering's reporting on the tragic mass shootings in El Paso, Texas and Dayton, Ohio were featured on Sunday TODAY with Willie Geist, which won a Murrow Award in the 2020 “Breaking News Coverage” category.

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