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Articles by Jarod Cogswell
3 Simple Ways to Improve Gym Membership Sales
Terry Woods, the VP Sales – Americas for Myzone, share three simple ways your facility can improve gym membership sales. You don’t need a long list to make big changes. Here are three ways to improve gym membership sales. 1. Ensure you’re cultivating an inclusive environment. It’s important to alleviate any intimidation around gym environments, even if you or your staff don’t believe that you’re operating in an intimidating space.
Sportified Fitness
Jarod Cogswell, the co-creator and senior director of Spartan DEKA, shares the many benefits of offering sportified fitness events at your facility. It was the legendary track and field coach, Bill Bowerman, that said, “If you have a body, you are an athlete.” As fitness leaders we all have the unique opportunity to serve, train and coach all levels to create the belief that we are all indeed, athletes in this game called life.
Coaching Coaches
Jarod Cogswell March 30, 2022 Jarod Cogswell, the co-creator and senior director of Spartan DEKA, shares why focusing on coaching versus managing elevates your team to another level. Leading a fitness business to peak performance is no easy task. There are so many variables to manage, but one area that deserves maniacal focus is how we educate, support and motivate our team members. The fact is, culture is crucial to any service-related organization and it starts at the top.
Jarod Cogswell, the co-creator and senior director of DEKA by Spartan Race, shares the importance of SWOT analysis. As the negative impact of COVID-19 continues to affect our industry, it’s paramount that we take a look at our businesses through a different lens to maximize financial performance and our working environments. And there’s no better tactic than a SWOT analysis to obtain an objective snapshot to identify our strengths, weaknesses, opportunities and threats.
10 Steps for Hiring Top Talent
Alan Cohen November 1, 2021 Alan Cohen, the founder and president of FitnessJobs.com, shares strategies for hiring top talent. Club owners across the country know hiring top fitness talent has been a struggle. To stay ahead of the pack, it is time to refine your recruitment plan. Below are ten proven strategies to help ensure your success. 1. Whether you are a franchise, studio owner or big box gym, make sure your recruiting manager is qualified for this critical role. 2.
Team Retention: One Team, One Dream
Jarod Cogswell, the co-creator and senior director of Spartan DEKA, shares the importance of team retention and how to achieve it. After 30-plus years of continuous learning lessons in this challenging but purposeful industry, the one “secret” ingredient that maximizes any fitness businesses’ potential is the team serving one another and their members.
Hiring and Retaining Top Talent
The COVID-19 pandemic has created many issues for the health and fitness industry. A major one is hiring and retaining top talent. A variety of things have created this challenge; forced furloughs, rising minimum wage and employees discovering greater passion projects are just a few. Despite these obstacles, there are ways to ensure you still have the best people possible serving your members. A great place to start is making sure you are looking for the right qualities in the people you are hiring.
5 Things You’ll Get From Your Mastermind Group
By now, hopefully you’ve heard about the new industry mastermind groups. If you haven’t, as a quick reminder they are peer groups for owners/operators, general managers, sales and marketing leaders, and fitness/personal training directors. The groups consist of no more than eight members and a facilitator, non-competitors, and meet virtually twice per month. For those of you who are still considering, check out these five takeaways: 1. Accountability. We all need accountability.
Exercise Detachment: Training with Purpose to Celebrate Fitness
Jarod Cogswell, the co-creator and senior director for Spartan DEKA, shares strategies you can implement to solve exercise detachment. Historically, a major challenge for the fitness industry has been finding solutions for the vast majority who find themselves constantly stopping and starting their fitness program. And despite the vast knowledge we now have about the plethora of benefits that stem from a fit lifestyle, exercise adherence remains to be a threat to a healthy fitness business.
How to Lead Your Personal Training Team to Profits (Thursday, March…
How to Lead Your Personal Training Team to Profits (Thursday, March 21 at 2 p.m.) Your gym’s personal training team is a valuable asset. Learn how to effectively lead them in order to maximize potential profits. Upcoming webinar presented Thursday, March 21 at 2 – 3 p.m. ET. Sponsored by Club Automation + CSI Spectrum.
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