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Articles

How Digital Transformation Drove Customer Loyalty During the Pandemic - and How to Keep That Loyalty Now

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By Jarrod S Johnson, Jarrod Johnson -
| CustomerThink Verified
Customer experience is one of those tricky things to get right. It’s even harder when recovering from a global pandemic. Before COVID-19 forced everything online, companies struggled to deliver valuable digital experiences. While digital transformation was expedited, mostly out of necessity to adapt to the pandemic reality, many businesses still missed key opportunities to not only meet the expectations of digital customers, but provide even greater value to them.
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