Jason Barlow
Writer, journalist, thinker. Top Gear, GQ, The Road Rat. Irish. Bespectacled
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First Drive: Ferrari Luce
Some still believe that you can’t manage a car company unless you’re a fully paid-up “car guy.” Tell that to Benedetto Vigna, Ferrari’s CEO. He’s a physicist by education, hired to run the company in 2021 after a career in semiconductors, although he did significant business with automotive during that time. Vigna also helped develop a three-dimensional motion sensor first used in airbags, later adapted for the Nintendo Wii and the iPhone’s screen rotation function. An inventor, then.
Love It or Hate It, the Ferrari Luce Is a Thrilling Drive
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