Ten years ago almost to the day, comedian/musician Brendon Small completed recording The Dethalbum. It was the first official record from Dethklok, a fictional, animated death metal band he co-created along with fellow comedy writer Tommy Blacha for the Adult Swim series Metalocalypse.
In 1982, Brian Slagel was a 21-year-old metal fan living in Woodland Hills, devouring every album and 7-inch single he could find from near and far. He had begun taking steps towards becoming a tastemaker, as a buyer for a local record store called Oz Records, and as publisher of a fanzine called The New Heavy Metal Revue. Slagel would use these outlets to champion his favorite obscure acts to a small but devoted fan base of Los Angeles metalheads, including future Metallica drummer Lars Ulrich.
As an L.A. Weekly cover feature earlier this year revealed, the cottage industry of tribute bands is big business in the local music scene. Any new tribute band coming down the line faces a horde of musicians that have already traveled down the well-worn path of mining the past for musical inspiration. One legendary band that has had many tribute bands come and go in its wake has been Black Sabbath, the forefathers of the heavy metal genre.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".