“You don’t think it’s going to happen to you until it does.”This statement by Samanta Helou, creator of the This Side of Hoover project, perfectly captures the unpredictable, unsettling sentiment behind gentrification in Los Angeles. She is a resident of East Hollywood’s Virgil Village neighborhood, a part of town that is usually reduced to “Silver Lake adjacent” on Craigslist apartment listings.
You could call a section of Whittier Boulevard, on the Eastside of Los Angeles County, Puebla Row. In just a three-mile stretch of the street — which runs from Boyle Heights through East Los Angeles to Montebello, Pico Rivera, Whittier and La Habra — you’ll find some of the most regional, assertive and complex dishes from Puebla, Mexico, in all of the greater L.A. area.
Michael Voltaggio wore a T-shirt that read "People Hate Me on Yelp" at the Gold Standard food event in 2012 as he served beef tongue dunked in liquid nitrogen. This was post–Top Chef fame, during the tail end of L.A.'s molecular-gastronomy heyday as diners were moving on from Jose Andrés' "Philly cheese steak" on air bread at the Bazaar to the refined takes offered by Ludo LeFebvre and Ricardo Zarate on their respective cuisines.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".