At the Corrugated Conference taking place at Corrugated 2026 from 19 – 22 May at Fira de Barcelona, Javier Quesada from KENTO and Lorenzo de la Mora, CEO of Cervezas Gran Vía will present a real-world business case analysing the slow adoption of digital printing in corrugated packaging. By comparing analogue, digital, and hybrid technologies, the session reveals the most cost-effective production methods, helping manufacturers and FMCG brands choose the ideal printing strategy.