Jay Sicht on Muck Rack

Jay Sicht

Verified
Missouri
As seen in: Automotive Body Repair Network (ABRN), CollisionCast, FenderBender, Street Muscle Magazine, Vehicle Service Pros, Dragzine, Ford Muscle, EngineLabs, Motor Age, MOTOR, Chevy Hardcore, LSX Magazine, Rod Authority and
Covers:  I specialize in industry, automotive care, automotive service, automotive repair, collision repair, high-performance, automotive restoration, auto parts distribution, and automotive remanufacturing.
Doesn't Cover: Sports

Get in touch with Jay

Contact Jay, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Jay Sicht’s Biography

Read Full Bio →

I love the smell of nitro in the morning!
Born seemingly with gasoline in my veins, since childhood I've been fascinated by all things mechanical, and in particular, planes, trains, and automobiles (and the John Candy/Steve Martin film is a favorite, too!)

With more than 25 years in the automotive aftermarket, with more than 17 of those as a writer or editor for various automotive trade and enthusiast publications, I have a good grasp of where the automotive industry has been and where it's hea…

Jay Sicht’s Journalist Portfolio

See all →
Complex automotive finishes are not tricky to repair with due care

Complex automotive finishes are not tricky to repair with due care

Translucent and liquid-metal finishes require some extra steps, but refinish manufacturers have done the home…

View article →
Productive clearcoats can improve throughput, save energy costs

Productive clearcoats can improve throughput, save energy costs

Whether your goal is to deliver more cars per day by increasing throughput from your existing paint booth, to…

View article →
Recent acquisitions and investment strengthen asTech’s ‘four pillars of focus’

Recent acquisitions and investment strengthen asTech’s ‘four pillars of focus’

As more vehicles are equipped with at least one advanced driver assistance system (ADAS) feature, the need fo…

View article →
Low Cost to Remove Barrier to Lidar's Wide Adoption | MOTOR

Low Cost to Remove Barrier to Lidar's Wide Adoption | MOTOR

Sensor manufacturer Cepton announces 'OEM design win,' to be widely available in 2023. by Jay Sicht From its …

View article →
Is your shop using blueprinting to its potential?

Is your shop using blueprinting to its potential?

The idea is for the vehicle to proceed smoothly through the repair process with a minimum of delays. But even…

View article →
EV Repair Prep: Is your shop ready to repair an increasingly electrified vehicle population?

EV Repair Prep: Is your shop ready to repair an increasingly electrified vehicle population?

Original equipment manufacturers (OEMs) are helping prepare the collision repair industry to repair EVs. Al…

View article →

Articles

How House of Kolor Helped Shape the Modern Custom Paint Industry

|
By Jay Sicht Verified
| FenderBender Verified
House of Kolor founder Jon Kosmoski sits down with Jay Sicht, editor in chief of FenderBender, for a wide-ranging conversation about 70 years of custom paint innovation. From painting motorcycle parts in his mother's basement to building one of the most recognized names in custom refinish, Kosmoski traces the journey that turned a personal passion into an industry-defining brand.
Open in Who Shared Issue with article?

Drive More Customers to Your Collision Repair Shop

|
By Jay Sicht Verified
| FenderBender Verified
As more customers turn to AI chatbots and search engine reviews to decide where to bring their car after an accident, if your shop doesn’t have a strong digital brand, you’ve lost a customer before they’ve even had a chance to walk through your door. In our July case study in the magazine, Noah Brown interviewed Megan Fulkerson, founder of 3P Marketing, on how to build a strong online presence and attract more customers.
Open in Who Shared Issue with article?

CollisionCast: GM Enhances its Collision Assistance Tool

|
By Jay Sicht Verified
| FenderBender Verified
Customers can more easily search for GM Certified Collision Repair centers using enhanced features of GM's Collision Assistance Tool. Whether you’re wanting to order a sandwich delivery or look up specs on the newest power tool at the big box store, there’s an app for that.
Open in Who Shared Issue with article?
See all 136 licensed articles (153 Total)

Interview

See all →

What was your first job as a journalist?

Features editor for the college campus newspaper, then freelance writer in 1999 for Parts & People

Have you ever used a typewriter?

Yes, and I don't miss using correction ribbon or White-out to correct mistakes!

How do you prefer to be pitched on stories?

Email
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified