Jaya Misra

Published Date - 2 December 2025, 10:32 PM By Prof Jaya Misra, Dr Sukhamaya Swain, Dr Siddhartha Bhattacharya For years, we believed money was all about logic and numbers. But our financial lives are truly driven by emotion. While spreadsheets may balance, people often do not, revealing that emotion, not math, is the core force shaping financial behaviour. If money were only about logic, we wouldn’t stay up at night thinking about past mistakes or feel guilty when we spend on ourselves.

When I first encountered the Kamasutra, at an old dusty book store in Lucknow I was 18 years old. As I ogled at the Rajasthani miniature paintings, depicting the sexual positions, I thought woahhh ancient India was on serious drugs! Later on in life, I read many translations, and realised that the Rajasthani miniatures, though majestic, were just the cock tease one needed to sell this great piece of art.