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Sukhamaya Swain on Muck Rack

Sukhamaya Swain

As seen in: Telangana Today, Dailyhunt (India)
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Articles

When AI meets grief in India!

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By Sukhamaya Swain, Siddhartha Bhattacharya, Sambhab Swain
| Telangana Today Verified
Updated On - 25 August 2026, 01:29 AM By Dr Sukhamaya Swain, Dr Siddhartha Bhattacharya, Sambhab Swain AI is creeping into every aspect of our lives, both tangible and intangible. It has peeked into our mobile phones, smart devices, workplaces and our homes. Now it has started to enter a very delicate place, i.e., grief. It seems to come straight out of a science fiction book, where live humans can communicate with their lost ones. The modes are virtual, ranging from texts to voice and video chats.
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Opinion: Hyderabad cyber fraud and the myth of ‘careless user’

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By Siddhartha Bhattacharya, Sukhamaya Swain, Rajiva Ranjan
| Telangana Today Verified
Published Date - 7 January 2026, 10:29 PM By Prof Rajiva Ranjan, Dr Siddhartha Bhattacharya, Dr Sukhamaya Swain Recently, several residents of Hyderabad lost more than Rs 11 lakh in a cyber fraud that followed a familiar pattern. The victims received WhatsApp messages that appeared to be from their banks, urging them to install an app to resolve an “urgent issue.” One of the victims, a small business owner, downloaded what looked like a legitimate banking application.
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Opinion: How money’s shadow rules us

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By Jaya Misra, Sukhamaya Swain, Siddhartha Bhattacharya
| Telangana Today Verified
Published Date - 2 December 2025, 10:32 PM By Prof Jaya Misra, Dr Sukhamaya Swain, Dr Siddhartha Bhattacharya For years, we believed money was all about logic and numbers. But our financial lives are truly driven by emotion. While spreadsheets may balance, people often do not, revealing that emotion, not math, is the core force shaping financial behaviour. If money were only about logic, we wouldn’t stay up at night thinking about past mistakes or feel guilty when we spend on ourselves.
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