The Model’s the Easy Part - How to Get, and Keep, Value Here’s how I see the evolution of AI in enterprises over the last few years: Autumn of 2022, the world thinks it’s going into a recession. IT budgets are frozen for 2023. November 30, 2022: ChatGPT launches, and the non-technical parts of the C-Suite have a tangible interaction point with AI - a simple chat interface available online.