AI tools and changes to contracts for 19,000 sales agents appear to be a response to the insurer’s eroding status in the industry State Farm's network of agents is spread across the U.S. Tom Story/Zuma Press State Farm rolled out the red carpet for its army of sales agents at a Las Vegas convention last month. Thousands who flew into Sin City on the insurer’s dime were treated to a Pink concert, a Jimmy Fallon-led singalong and selfies with the “Jake from State Farm” actor.