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Jeena Sharma on Muck Rack

Jeena Sharma

Verified
New York
As seen in: Retail Brew, MSN, The Guardian, Metro (UK), All Things Fashion Tech, Broadly, Fortune, Quartz, South China Morning Post, VICE, Flipboard and
Retail Reporter @morningbrew. Former Beauty Editor @papermagazine and Fashion Writer at @nylon. Tips/Ideas: jeena@morningbrew.com.

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Articles

Move over, faster checkout. This iconic South Korean department store wants shoppers to linger

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By Jeena Sharma Verified
| Retail Brew Verified
South Korea has given the world great skin care, iconic music, and now a luxury department store, as The Hyundai Seoul paves the way for a new approach to digital retail. Instead of trying to win shoppers over with faster shipping or lower prices, the retailer is betting people increasingly want something that’s become harder to find online: the joy of discovery.
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Why Wrangler believes lighter can still mean tougher with new denim technology

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By Jeena Sharma Verified
| Retail Brew Verified
Consumers increasingly want products that are lighter, cooler, and more comfortable, but they don’t necessarily want to sacrifice performance. At least that’s the core belief behind Wrangler’s newest denim innovation, Toughlite, an update to the brand’s iconic Cowboy Cut jeans. The fabric weighs 11.2 ounces—more than 20% lighter than the original 14.75-ounce Cowboy Cut denim—but is engineered to maintain the durability consumers expect from traditional heavyweight workwear.
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The era of paying extra for fast shipping may be fading: survey

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By Jeena Sharma Verified
| Retail Brew Verified
Consumers may value convenience, but they’re increasingly unwilling to pay extra for it. According to ICSC’s latest Cost of Convenience survey, 90% of consumers said they’d accept slower shipping if it meant paying less, while 61% prioritized lower costs over convenience when shopping online. Shipping costs have become a growing pain point for consumers.
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