As I travel around the country on my Beer Bible book tour, I hope to sit down with brewers from time to time and chat about their lives, their cities, and whatever moves them. Last week I was in San Francisco. Those who have seen Dave McLean or visited Magnolia, the brewery he founded, may be tempted to jump to certain conclusions. The original brewery is located a block from the most famous intersection in America—the corner of Haight and Ashbury.
Select a type of beer and think about which one started or revived a tradition—Pilsner Urquell, Rodenbach, Fuller’s ESB. These are your classics. We tend to discount American beers made in large plants and sold in cans and not unreasonably; most tend to be targeted at the mass audience or are pallid imitations of more interesting lagers brewed elsewhere. But cream ale is an American style, one of the few from before Prohibition. What else but an older American brewery would be making the classic?
Alistair Reece is a peripatetic Scot currently living in Virginia, and a bit of a contrarian. “My dad used to tell me as a kid that ‘if it’s easy, it’s not worth it,’ and anyone can advocate for super hoppy strong ales when they are 10 a penny.” So of course he’s championing mild ale, a style so obscure many Americans have never encountered it in the wild.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
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An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".