Jeff has worked in the computer field as a programmer analyst, found that really boring then wrote comedy for himself and others; in the process, he switched coasts and moved to Los Angeles where he ended up in higher education teaching students how to wake themselves up to doing what really matt...
Today, I have the pleasure of bringing you one of my new favorite books. In fact, the author collaborated with Liz Wiseman several years ago on one of my top five favorite books of the last five years. I’m talking of course about Essentialism: The Disciplined Pursuit of Less by Greg McKeown. As the inside front cover of the books states, Essentialism is more than a time-management strategy or a productivity technique.
Today’s guest first came on the scene with the release of her first book back in 2011. Her name is Kristi Hedges, and that book was The Power of Presence: Unlock Your Potential to Influence and Engage Others. The book experienced a bit of an inflection point in 2014 and Kristi’s career has been a whirlwind ever since. Kristi’s new book is titled The Inspiration Code: How the Best Leaders Energize People Every Day.
My guest today, entrepreneur Kate Erickson, has an eclectic background. Thereâ€™s extensive experience in marketing and advertising, an English degree thrown in for good measure, and a passion for entrepreneurship. She is the now content creator and community leader for EntrepreneurOnFire, a website and podcast hosted by John Lee Dumas. John, by the way, was a guest on episode #003 of this podcast.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".