Have there been times during your career where you felt like you lost focus in your business? Outside influences may have affected the course you had set, tossing your business plan into a turbulent storm of chaos. Perhaps these powers emanating from Washington D.C. left you scratching your head as to directional control of your business. You may have been elated during a recent election, or perhaps dismayed.
Hedge fund titan Paul Tudor Jones III spreads a little Christmas cheer around Greenwich, Conn., each year. Well maybe more than just a little. Off-duty police officers direct traffic around the sprawling light display, allowing drivers to line up eight at a time in front of Jones’ 13,000-square-foot home on a waterfront cul-de-sac. A soundtrack synchronized to the thousands of flashing lights plays over the radio on FM90.5. The full cycle lasts nearly five minutes.
CLIMBING a wall of ice may sound unwise, especially for a man of a certain age with zero climbing experience. But every January, for the past nine years, I've traveled to Davos, Switzerland, to cover the World Economic Forum meeting, and every year I wish I could spend less time stuffed in overcrowded, overheated conference rooms and more time clambering around the Rhaetian Alps that surround the town.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".