It’s the perfect day for a ride. But while unloading your horse, he quickly steps back, lifting his head high to catch on the bare metal of your horse trailer. The gash is deep. What are your next steps? Make sure you know the best plan of action to help minimize your horse’s risk in times of emergency. Injuries such as cuts and bruises are common with a horse’s natural curiosity and flight-or-fight response. Other types of emergencies can include colic, choke, lameness and illness.
OJ Simpson might soon be out of jail. Will he visit Brentwood? Will the cameras be in tow? Might he take up residency here? Steve Bannon is now out of the White House. Breitbart News is headquartered in Brentwood, so we might be seeing Steve Bannon soon. Maybe when OJ and Steve get back, Brentwood News could host a discussion with the two of them. We could talk about race relations in America. That’s probably not a good idea. I take it back.
Jeff Hall started the Brentwood News and WestsideToday.com, now part of the Mirror Media Group. Before that, he was a VP at the Los Angeles Times. He started as a cub reporter at the Kansas City Star. Hall is now spearheading a digital startup called THE LATEST (thelatest.com).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".