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Today, we understand that it doesn’t stop there. Our nation’s emergency managers are contending not just with fires and the old foes of nature but with new adversaries: pandemics, cyber attacks and utility outages. And yet, the strategy for dealing with disaster has not kept up with the pace of change. A recent national risk survey of directors of state and territorial emergency management agencies, in collaboration with the National Emergency Management Association, offers a sobering assessment.
Earlier this week, the clock began ticking for each governor in the U.S. to make a series of decisions with important consequences for the nation’s public safety. On June 19, each governor received a draft plan from FirstNet and its vendor, AT&T, for building out a radio access network (RAN) in his or her state. Collectively, the state RANs will make up the Nationwide Public Safety Broadband Network (NPSBN).
It has been a tough couple of months for 911 call centers. In at least seven states, callers in need of help in March were placed on hold or simply couldn’t reach a dispatch center. More alarming was a denial of service attack, launched by a teenager that nearly took out 911 call centers in at least a dozen states. Regardless of the cause, the result was the same — those in an emergency were unable to reach first responders.
A strong YouTube presence is critical to a holistic digital marketing strategy. Recent successes show how effective YouTube can be at creating personalized experiences and expanding brand voice. Yet many companies still neglect YouTube. Some brands have tried with no meaningful results, while others don’t see how YouTube can work for them. The brands who do see meaningful results haven’t just posted videos. They’ve learned to understand best practices and intricacies unique to YouTube’s ecosystem.
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