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Articles by Jeff Meleski
"Make the First Move" Serena Tells Women in Bumble Campaign
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams will star in a year-long marketing campaign for Bumble, the social networking app, to champion women’s empowerment. The campaign kicks off during one of the biggest events of the year, the 2019 Super Bowl on Feb.
Calvin Klein Drops Print in Favor of Digital
HOME -> Consumer Marketing -> Acquisition -> Calvin Klein Drops Print in Favor of Digital Calvin Klein, known as much for its iconic denim as it is for its luxurious, glossy often controversial print campaigns will say goodbye to print. CK was well known for its controversial print ads like this one featuring Mark Walberg. Next month, CK will focus largely on digital marketing, with any future print ads a complement to its digital strategy, Digital Media Solutions reported.
3 Benefits of Activating Influencers Around Major Life Stages
Landing your first job, getting married, bringing home a new baby—these are all major moments and brands are no strangers to tying their products or services to the emotional and relatable nature of these moments. Brands can tap into life stages like marriage to build brand loyalty and trust for years to come. But these are also moments that influencers are uniquely poised to tap into on behalf of brands looking to make a deeper impact.
Finnish Newspaper's Ugly Christmas Sweaters Depict Ugliest News
A Finnish newspaper has knitted itself into the ugly Christmas sweaters movement to show off its reporting chops with a series of unfashionable jumpers depicting some of the ugliest news reports of the year. Nobel Peace Prize laureate and mediator noted for his international peace work Martti Ahtisaari (right). He was also the tenth president of Finland.
ROKiT CMO on Launching its Phone with Major Sports Sponsorships
On Christmas Day, two of the hottest NBA stars will sport ROKiT logos across their chests during one of the biggest game-watching days for the league and its super fans. ROKiT CMO Clinton Ehrlich Although some of the fans watching may not know ROKiT yet, they will take note as Houston Rockets players James Harden and Chris Paul hit the courts wearing the company’s logo.
Holiday Film Reminds Us Life's Too Short to Not Spend Time with Friends
Through a four-minute film, Pernod Ricard distilled liqueur brand Ruavieja reminds us that we all don’t know how much time we have left to share with family and friends. In the film pairs of friends, partners and family members meet in a sparse setting with just two chairs. They reconnect and reflect on how often they get to see each other. Each pair then learns how much time that actually amounts to for the rest of their lives.
Newspaper Knits Ugly Sweaters that Depict Ugliest News
A Finnish newspaper has knitted itself into the ugly Christmas sweaters movement to show off its reporting chops with a series of ugly jumpers depicting some of the ugliest news reports of the year. Nobel Peace Prize laureate and mediator noted for his international peace work Martti Ahtisaari (right). He was also the tenth president of Finland.
Quaker Oats' Novella Stars in Univision's Jesús
Quaker Oats reached out to Hispanics this week with a three-part Novella that aired as part of the primetime showing of Univision’s new hit novella, Jesús. The branded Novella, which aired on Dec. 10, starred Danilo Carrera and Daniela DiGiacomo who shared the health benefits of Quaker Oats. The following day, Chef Yisus appeared on Univision’s morning show, Despierta America, to show viewers how to prepare the recipes that were highlighted during Jesús the evening before.
ROKiT CMO on Launching its Mobile Phone with Major Sports Sponsorships
On Christmas Day, two of the hottest NBA stars will sport ROKiT Mobile logos across their chests during one of the biggest game-watching days for the league and its super fans. ROKiT CMO Clinton Ehrlich Although some of the fans watching may not know ROKiT yet, they will take note as Houston Rockets players James Harden and Chris Paul hit the courts marketing the company’s logo.
TV Is the “Good Screen” for Millennial Parents
Millennials are now at the helm of the family dynamic. Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials–a cohort which is approaching parenting with a new lens, making new rules, taking on new roles and not necessarily following in the footsteps of the parents who came before them.
What Drives That Crazy Little Thing Called Brand Love
We all have that friend who has to have the newest Louis Vuitton handbag despite the countless alternatives at a tenth of the price. Or the teen who "will just die" if he doesn't sport the new kicks from the Nike Class of '97 Pack, which (in addition to making him a better player) says as much about him as an individual as they do an athlete. What drives that type of obsessive behavior in people? Simply put, it is love—brand love.
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