Jeff Koyen
As seen in:
Forbes,
The New York Times,
Business Insider,
HuffPost,
Lifehacker,
New York Magazine,
Travel + Leisure,
CIO,
Digiday,
Crain's New York Business
and
Covers:
global news, crime, travel, media, publishing technology, fringe culture, emerging technology
Award-winning journalist, editor, digital strategist, expat. Founder, @boggzproject. Advisor to the Estate of JSG Boggs.
Articles by Jeff Koyen
How IT Leaders Are Turning AI Complexity Into Enterprise Advantage
How IT Leaders Are Turning AI Complexity Into Enterprise Advantage Forbes June 16, 2026 AMD Contributor Enterprise IT leaders spent the last two years trying to figure out how to bring AI into the business. As organizations move past experimentation, they must navigate the operational strain AI deployments can create at scale. The puzzles don’t end with model selection; they start there. How do you support the network and infrastructure demands AI suddenly creates?
4 Insights From A CIO Innovator To Catalyze Enterprise Agentic AI Adoption
4 Insights From A CIO Innovator To Catalyze Enterprise Agentic AI Adoption Forbes June 2, 2026 Capital One Contributor Written by Jeff Koyen, Edited by Mallory Gafas Since the start of generative AI’s enterprise proliferation, it has been largely regarded by executives and employees alike as a productive assistant more than an engaged collaborator. Certainly useful, but ultimately passive.
PeopleConnect BrandVoice: OmniWatch Guide: Are You Vulnerable To Identity Theft? Take This Short Quiz To Find Out
By Jeff Koyen The digital economy has brought an untold number of benefits to our everyday life. Who doesn’t appreciate one-click shopping or same-day shipping? But, recent data from the Federal Trade Commission (FTC) and research from identity protection brand OmniWatch show that with every new convenience, comes new risk. Specifically, the risk of identity theft.
PeopleConnect BrandVoice: Uncovering The Past: A Guide From TruthFinder To Find Almost Anyone
By Jeff Koyen It can be surprisingly difficult to find someone you may be worried about or with whom you might want to reconnect. Over time, emails bounce, social media accounts go dark, addresses and phone numbers change. When the trail goes cold, search engines are of little help; because their website snapshots (or “crawls”) are periodic and largely static, search results cannot provide relevant, up-to-date contact details for the average person.
PeopleConnect BrandVoice: 3 Ways PeopleConnect Can Protect Consumers By Connecting Online And Real-World Identities
By Jeff Koyen When the term “catfish” went mainstream in 2010, the idea of using a fake online identity to seduce or scam unsuspecting victims—catfishing—was a curiosity. Fast forward a decade, and today it’s easier than ever to invent an online persona. Catfishing is a problem for everyone who conducts any business online, not just dating.
Zendesk BrandVoice: 4 Ways CMOs Can Unlock New CX Value With AI
By Jeff Koyen Artificial intelligence is everywhere. It’s painting pictures, writing novels—even crafting ad campaigns. Nearly every industry is racing to find its best use cases for AI. Marketing is no exception. Indeed, forward-thinking CMOs are using AI to improve the customer experience (CX). For example, leading omnichannel customer support platform Zendesk is harnessing AI to help agents reduce ticket resolution times while also increasing reply accuracy. The result?
Magnit BrandVoice: How AI Is Transforming Contingent Workforce Management
Employer needs and worker expectations have evolved dramatically with the pandemic and its aftershocks. That’s why it's more important than ever for organizations looking to expand their access to talent and overcome skills shortages to optimize their recruitment, retention and forecasting processes for contingent workers.
Magnit BrandVoice: 4 Ways Managed Service Providers Can Stabilize Labor Costs And Utilization In Healthcare
With the federal Covid-19 public health emergency behind us, many companies are now asking their remote employees to, please, come back to the office. Reluctant to return to the commuting life and related stressors, some workers are leaving for more flexible positions. In certain industries, this reluctance is becoming a full-blown crisis.
Magnit BrandVoice: Navigating Net-Zero: How Energy Companies Can Leverage Contingent Labor To Hit Climate Goals
By Jeff Koyen According to the International Energy Agency (IEA), annual clean energy investment worldwide will need to more than triple by 2030 to around $4 trillion to decarbonize the global economy in the coming decades. As climate change becomes an increasing concern around the world, so too does the pressure on organizations to evolve their approach to energy usage. Enter Net Zero Emissions by 2050, or NZE.
Magnit BrandVoice: 4 Ways AI Is Changing Skills-Based Hiring
By Jeff Koyen New workers are entering the labor market, and they’re not playing by the old rules of recruiting. “Younger generations are not following traditional career paths,” says Dustin Burgess, senior vice-president of strategic advisory at Magnit, a leading integrated workforce management platform provider.
Magnit BrandVoice: How Contingent Talent Can Spark The U.S. Semiconductor Industry By Unlocking The Potential Of The CHIPS Act
By Jeff Koyen Microchips make modern life possible. From smartphones to smart doorbells, TVs to talking toys—if it has a screen, there’s almost certainly a semiconductor chip inside. While Americans purchase these consumer electronics at staggering rates, the U.S. accounts for just 12% of global semiconductor manufacturing capacity—down from 37% in 1990, according to figures from the U.S. Semiconductor Industry Association.
Magnit BrandVoice: 3 Ways The Latest Technology Can Help Optimize Your Contingent Workforce
The use of contingent workers, while always popular, continues to rise steadily. As a flexible labor solution, these non-full-time employees can help organizations maintain operations during volatile times. At some companies, contingent workers now account for upwards of 50% of the overall workforce. To make the most of their contingent workforce, however, HR executives and other employment professionals must leverage the latest technology, data and intelligence.
Magnit BrandVoice: An Executive Planning Guide: Contingent Labor Trends Over The Next Six Months
The global economy may be rebounding, but labor markets remain shaky. As layoffs continue across the full-time employee economy, contingent workers have taken notice—and they’ve begun to shift their expectations and behaviors. For unprepared hiring managers, these attitudinal changes can cause significant talent pipeline issues in the coming months.
Magnit BrandVoice: For Healthcare Organizations, Direct Sourcing Is An Untapped Opportunity To Cut Costs And Improve Service
At the height of the pandemic, hospitals and other healthcare organizations found themselves unable to hire enough full-time employees to meet demand. Many were forced to stop-gap by hiring more workers on a contractual basis. Three years later, still heavily dependent on this contingent talent, healthcare leaders are unable to break free from the expensive employment agencies that manage these workers.
Magnit BrandVoice: 4 DE&I Changes You Should Make For Contingent Talent Today
With origins dating back several decades, the push for greater diversity, equity and inclusion (DE&I) in the workplace has become more urgent in recent years. Investors, legislators and even consumers are demanding that companies demonstrate their dedication to DE&I. This is a good thing, says Rebecca Perrault, vice president of culture and diversity at Magnit, an industry-leading workforce management platform and services provider.
Magnit BrandVoice: 3 Ways To Improve The Contingent Worker Experience Through Tech
It’s increasingly clear that creating an exceptional employee experience (EX) can be a competitive advantage to attract and maintain top talent. Faced with multiple opportunities, the most skilled workers will consider not just salary and benefits, but also their quality of [work]life. For full-time employees, companies often put their best foot forward starting in recruitment and onboarding to foster the most positive impressions of their EX from the start.
Magnit BrandVoice: Navigating A Way Out Of Healthcare’s Contingent Labor Crisis
Of the many industries that suffered during the pandemic, one of the hardest hit was healthcare. As workers were thrust on the frontlines to battle the virus, the field was plagued by staffing shortages, supply chain crunches and other financial burdens. In healthcare, the contingent workforce, or non-FTE (full-time equivalent) workers, filled integral staffing gaps.
Kyndryl BrandVoice: Three Questions To Ask Before Modernizing Your Mainframe
By Jeff Koyen The first mainframes were behemoth machines that could occupy entire city blocks. Since then, the mainframe has compacted and evolved into a cutting edge state—similar to other technologies modernized over decades like car engines, commercial jets or personal computers. Today, governments and major enterprises worldwide depend on mainframes to deliver enormous processing power around the clock. These are not insignificant investments.
Kyndryl BrandVoice: Three Steps To A Successful Cloud Transformation
By Jeff Koyen The cloud is, quite literally, everywhere. Whether it’s streaming a movie, joining a conference call or sending a text message—cloud computing touches a broad range of everyday experiences. It also continues to transform. Who knows what consumer capabilities the cloud will enable in the coming years? Yet, in many organizations, the cloud is seen as just another piece of technology—a black box that helps save money on servers, not a driver of business outcomes.
Kyndryl BrandVoice: Three Ways To Improve Employee Experience For Better Business Outcomes
By Jeff Koyen It’s no longer possible to simply build a better mousetrap. Today, new products and services succeed, and fail, on the quality of brand interactions with consumers. It’s more important than ever to deliver a superior customer experience (CX). And who’s responsible for providing a superior CX? Your employees. That’s why business leaders are prioritizing and investing more in their employee experience (EX).
Kyndryl BrandVoice: Four Ways Companies Can Use Data And AI To Set, Meet And Beat Their ESG Goals
By Jeff Koyen Until recently, many companies considered responsible environmental, social and governance (ESG) practices either a means to comply with regulatory pressure, or a promotable byproduct of cost consolidation. That’s no longer the case. “Not only is it important and the right thing to do—it’s a necessity,” says Nicolas Sekkaki, global practice leader for applications, data and AI at Kyndryl.
Why It's Important For Little Kids To Have a "Cool Aunt"
A few weeks ago, my aunt had difficulty breathing and was rushed away in an ambulance. The full account is hazy, but the broad strokes include fluid in her lungs, a known heart condition, loss of consciousness, an urgent airlift to a larger hospital. She died a few days later. She was 64-years-old, and she was not given the opportunity to say goodbye. She’s survived by her husband of 40 years, two children, and one granddaughter. Sixty-four isn’t young, but it isn’t terribly old, either.
How A Trip To Bali Confirmed That I'd Be Having Two Sons
Nearly ten years ago, before we were married, my wife and I spent a few weeks in Indonesia. At the very end of our trip, I found myself hurriedly buying gifts for friends at a roadside stand in Seminyak, Bali. For about $20, I filled a bag with the trinkets that every tourist takes home from paradise. Within this haul, I picked up four small statuettes — about five inches tall and hand-carved from something resembling ivory (but not, of course, ivory). They probably cost a buck each.
Crowe BrandVoice: Cryptocurrency And Taxation: Considerations For Decision Makers
By Jeff Koyen In little more than a decade, bitcoin and its digital descendants have grown from a niche interest among tech enthusiasts to an entirely new asset class worth trillions. getty The technology has matured quickly, and accounting and tax guidelines are sometimes struggling to keep up.
Crowe BrandVoice: 3 Things To Know About Accounting For Digital Assets
By Jeff Koyen Bitcoin might be the most recognizable cryptocurrency, but it’s hardly the world’s only digital asset. Generally, a digital asset is a “digital record made using cryptography for verification and security purposes on a digital decentralized ledger (referred to as a blockchain.)” This technology has been applied to a wide variety of items, from cryptocurrencies to stablecoins to non-fungible tokens (NFTs).
Connectly BrandVoice: How Treinta Uses Messaging To Help Latin America’s Microenterprises Grow And Prosper
In Latin America, an estimated 50 million microenterprises—businesses with 10 employees or fewer—represent about a third of the region’s total gross domestic product (GDP). The vast majority of these small businesses are nondigital, with 90% still tracking their sales and expenses the old-fashioned way: in ink. For Treinta, a biz-tech startup based in Bogotá, Colombia, this presents an opportunity.
Connectly BrandVoice: How ISA Lab Uses Connectly’s Smart Messaging Platform To Keep Patients Healthy, Safe And Informed
Healthcare is an intensely personal business. For innovators to succeed, they must seek out efficiencies without compromising the human touch. getty ISA Lab, founded in São Paulo, Brazil during the pandemic, is one such innovator. Describing itself as a “100% digital lab,” ISA provides on-demand, home-based healthcare services, such as Covid-19 tests and vaccinations. This saves time and trouble for patients, while also reducing the strain on Brazil’s hospitals and other inpatient facilities.
Acronis BrandVoice: 4 Reasons Consolidation Is Crucial For IT Service Providers
By Jeff Koyen Like a well-used toolshed, an IT department’s collection of applications, platforms and vendors can become unruly and disorganized over time. This is especially true for managed service providers (MSPs) who find themselves focused on customer needs at the expense of their own. getty That’s one reason why most MSPs are consolidating their cybersecurity, backup, disaster recovery and protection management solutions.
Connectly BrandVoice: 4 Reasons Why Messaging Is The Best Channel For Attracting, Converting And Retaining Customers
For businesses, messaging is set to become the marketing and communications channel of choice. Why? Especially for small- and medium-sized enterprises, which may lack the resources to run dedicated service teams, messaging is an affordable, accessible solution for driving new business and serving existing customers. To learn more about messaging as a revenue driver, we talked with Stefanos Loukakos, cofounder and CEO of Connectly, and Yandong Liu, Connectly’s other cofounder and its CTO.
Alteryx BrandVoice: How Data Analytics Automation Is Powering McLaren Racing’s Formula 1 Success
By Jeff Koyen In Formula 1 racing, even the most subtle performance improvements can lead to victory—improvements not only to the car but also across a race team’s entire organization. That’s why McLaren Racing—the U.K.-based racing team that’s been winning Formula 1 racing’s top honors for almost 50 years—relies on advanced data analytics to stay ahead of the pack. “Formula 1 is incredibly data-rich,” says Dan Keyworth, director of business technology at McLaren Racing.
Alteryx BrandVoice: How To Prepare Your Company For A Data-Rich Future With Easy-To-Use Analytics Automation
By Jeff Koyen The global economy today produces more data per minute than entire decades of human activity once did. Nearly every company, large and small, has become its own super-productive data factory. As a result, more employees across all sectors will want to be empowered to perform high-level data analysis. More employees across all sectors will want to be empowered to perform high-level data analysis.
ServiceNow BrandVoice: How Smart Digital Workflows Are Transforming Corporate Finance Functions
By Jeff Koyen When it comes to payments and other enterprise finance functions, seemingly simple processes can mutate over time into complicated entanglements that cause disproportionate amounts of friction. getty Many of these issues boil down to one thing, says Ian Ashby, principal strategist for customer service at ServiceNow: “Payment processing is very manual-heavy and, because of that, there's a lot of rework [and] swivel chair work.” Consider the most obvious payment processors: banks.
ServiceNow BrandVoice: 5 Ways AI Helps Customer Agents Deliver Better Results
By Jeff Koyen Love them or hate them, chatbots are here to stay. That’s not to say that chatbots are the be-all-end-all of customer service. Just as ATMs didn't make bank tellers obsolete, neither will chatbots fully replace “real” agents. In fact, cutting-edge customer service centers are using the technology that powers chatbots to help human agents to do their jobs better. AI can augment the human customer service experience.
ServiceNow BrandVoice: How Smart Workflows Can Help Us Manage The Next Global Crisis
By Jeff Koyen The Covid-19 crisis taught us many hard lessons—not least being that modern commerce requires a steady stream of fresh, accurate data. And without the right digital workflows in place, that data is difficult to access. Businesses need data to be prepared for whatever storm is on the horizon. getty As the global economy slowly recovers from the pandemic and business leaders start preparing for the next crisis, ensuring a consistent supply of mission-critical data is top of mind.
ServiceNow BrandVoice: 5 Ways Low-Code Delivers Real Value To Large Enterprises
By Jeff Koyen With talented engineers and software developers in greater demand than ever, there’s a growing skills gap in information technology. “Companies are realizing that software has become critical to their agility and sustained growth, but not every company can attract and retain the kind of engineering talent we have here in Silicon Valley,” says Ayalla Goldschmidt, head of creator workflows product and solutions marketing at ServiceNow. Do you like saving time? Then you'll like low-code.
ServiceNow BrandVoice: Status? Check! The Case For Keeping Your Customers Informed
By Jeff Koyen Traditionally, customer service success was measured in shortest times: How quickly can you fix the caller’s problem and move on to the next disgruntled traveler, frustrated consumer or confused credit card holder? That’s becoming less true. Thanks to a fundamental shift toward customer-centricity, today’s yardstick of success measures satisfaction no matter how many calls, emails or chat sessions it takes to get there.
ServiceNow BrandVoice: How To Activate Your Citizen Developers
By Jeff Koyen Back in 2009, a certain smartphone manufacturer assured us there was an app for everything. It may have been hyperbole back then. Today it’s a lot closer to the truth. We’re an app-hungry society, and that appetite has spread to the workplace. Across industries, business leaders are realizing the time and money-saving possibilities of using apps to eliminate repetitive, manual tasks.
ServiceNow BrandVoice: 5 Reasons CXOs Should Add Low-Code To Their Tech Toolkits
By Jeff Koyen When low-coders partner with pro-coders you supercharge your problem-solving capabilities. Low-code development platforms are more popular than ever. And for good reason. Enthusiastic, properly trained “citizen developers” can increase workflow efficiencies, reduce engineering costs and eliminate time-consuming tasks. When low-coders partner with pro-coders you supercharge your problem-solving capabilities.
ServiceNow BrandVoice: Taking Low-Code Creativity To The Next Level
Low-code development has unleashed an explosion of problem-solving creativity—and these businesses are leading the way. By Jeff Koyen Teach a person to fish, the old saying goes, and they’ll feed themselves forever. In the low-code era, that’s also true for many employees. If you give them the right tools and training, they can solve their own business problems by building custom apps. Low-code unleashes creativity in every corner of the enterprise.
ServiceNow BrandVoice: Employee Happiness = Customer Satisfaction
By Jeff Koyen When your employees feel the love, so will your customers—and it all starts with a great experience at work. There’s an old cliché in business: The customer is always right. But increasingly, business leaders are learning instead that, to create a positive customer experience, it’s sometimes the employees who should come first. Great employee experiences are at the heart of great customer service.
BT BrandVoice: Adding The Custom To Customer Experience
By Jeff Koyen Contact centers are undergoing a rewrite. No longer seen as necessary evils, they’re being recognized as nerve centers of the customer experience, solving customers’ most immediate problems and managing their most personal brand interactions. What’s driving the transformation? Changing customer expectations and a suite of AI- and cloud-powered innovations ready to keep up.
Cybersecurity: Same Threats, New Challenges
The pandemic created opportunities for hackers to exploit old vulnerabilities in new ways. By Jeff Koyen For business leaders, 2020 was many things. A test. A catalyst. An opportunity. For chief information security officers (CISOs), it was all of these things at once—with the security of the business hanging in the balance. This was especially true when it came to the rapid shift to remote work.
Can Digital Transformation Create A More Inclusive Workplace?
By Jeff Koyen The overnight shift to remote work wasn’t easy. Nine months after lockdown, however, many organizations have successfully transformed their workflows—and, in many cases, dramatically improved them. “Looking at our long-term strategic roadmap, a lot has to do with the future of work,” says Melanie Lougee, ServiceNow’s leader of employee workflow strategy.
The CIO Of The Future Will Need These 5 Skills
By Jeff Koyen In recent years, the role of chief information officer has evolved from a largely unseen technical position to a highly visible, mission-critical member of the C-suite. Then, the pandemic arrived—and that transformation kicked into overdrive. Few were left unscathed, but one could argue that technology leaders faced the most challenges. IT sits at the center of just about every business function, no matter a company’s size, sector or mission.
Will Workplace Automation Spark A Creative Renaissance?
By Jeff Koyen Three predictions on how automation will transform the way we work. As remote work becomes the new status quo and more workplace tasks are automated, it’s time to ask the question: Will opportunities for on-the-job learning and mentorship be lost? The loss of face-to-face career development opportunities is a concern for both employees and employers. All good leaders want their workers to grow and learn. But is it possible to embrace automation and improve the employee experience?
How Digital Workflows Helped Save Basketball During The Pandemic
By Jeff Koyen That’s Krishna Bhagavathula, the National Basketball Association’s chief technology officer, speaking of the back-office warriors who brought basketball back to fans in the midst of a pandemic. When the Covid-19 crisis arrived and disrupted nearly every business around the world, few industries were as hard-hit as live events—concerts, conventions, sports. As many leagues struggled to adapt, the NBA looked for ways to restart its own season. Their solution? Play on in isolation.
6 Tips For Achieving Real-World ROI From Digital Automation
By Jeff Koyen When it comes to promising real, measurable return on investment, some technologists hedge their bets. There are too many factors to consider, they say. Too many variables in complex IT installations. That’s not the case for Dr. Gráinne Watson. “If you do everything right, if you have a business case, if you know exactly what you need and if you start with the quick wins, you can see return on investment within six months,” she says. Six months.
Why HR And UX Should Be Best Friends
By Jeff Koyen Truly great experiences don’t happen by chance. Every detail is considered and meticulously crafted with the end user in mind—whoever that user may be. That’s why, when it’s time to design a new employee workflow experience, more user experience (UX) experts are partnering with HR. “There are many parallels between how UX and HR look at employee sentiment and experience,” says Amy Lokey, ServiceNow’s vice president and global head of design.
More Threats Than Ever: Why The Growing Cyberskills Gap Is A Global Crisis
By Jeff Koyen One-hundred billion. That’s the number of cyberattacks that FortiGuard Labs, the global threat intelligence organization of cybersecurity company Fortinet, monitors every day. getty Add another 2 million attempted virus penetrations—again, every day—and it’s little wonder that front-line cybersecurity professionals are feeling overwhelmed. At the heart of the issue: There’s just not enough cybersecurity talent to go around.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Jeff
Contact Jeff, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack