Would you consider yourself middle class? Chances are, whether you’re wealthy, lower income, or actually somewhere in the middle, you still identify as middle class. There are plenty of reasons why that is–“middle class” might be the most used word in modern politics–but a new University of Wisconsin study posits that it could also be because ads are telling us we’re middle class.
The awkward silence—something we avoid with such panic, we’re even willing to talk non-stop about the weather to make it go away. It can be painful. But a new series of PSAs aimed at suicide prevention and mental health tells us that same awkward silence can be a force for good. Here, the uncomfortable gap in conversation is personified by a dude in a brown turtleneck.
You know how to say “consistent” in Swedish? Ikea and Åkestam Holst. Okay, not a straight translation (it’s actually konsekvent) but the insanely creative run of kooky and just plain awesome work the furniture giant and Stockholm-based agency has churned out over the last year or so is impressive. From Game of Thrones rugs and fashion-forward blue bags, to human catalogs and emotionally engaging ads, they’ve run the gamut. Now this week they launched an ad that requires you to pee on it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".