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Jeff Beer on Muck Rack

Jeff Beer

  • Editorial Director, ALTO
Canada
As seen in: Apple Podcasts, LinkedIn, Medium, MSN, La Nación (Argentina), Brand New World, Fast Company, Salesforce Blog, Flipboard, Ad Age and
staff editor at Fast Company, covering ads/marketing/brands. he/him
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Articles

A bolha dos influenciadores finalmente estourou?

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By Jeff Beer
| Fast Company Brazil Verified
Há cerca de 40 mil anos, havia no planeta duas espécies humanas distintas, embora estreitamente relacionadas: os neandertais, que viviam sobretudo na Europa e na Ásia Ocidental, e o Homo sapiens, originário da África. As duas espécies coexistiram por mais de 200 mil anos, mas, com o tempo, os neandertais desapareceram. O que aconteceu?
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The influencer bubble is finally popping

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By Jeff Beer
| Fast Company Verified
Up until about 40,000 years ago, there were two closely related but distinct human species on this planet. The Neanderthals, who lived mostly in Europe and Western Asia, and Homo sapiens, who originated in Africa. The two separate species overlapped for more than 200,000 years, but eventually the Neanderthal faded away. What happened?
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Why Rocket is replacing the traditional marketing funnel

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By Jeff Beer
| Fast Company Verified
One in six American mortgages are now serviced by Rocket. That encompasses almost 10 million borrowers and manages $2.1 trillion in principal balance. But it wasn’t that long ago that Rocket was lagging in brand awareness. CMO Jonathan Mildenhall has had a storied, award-winning career across brands of all stripes, from Coca-Cola to Airbnb.
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