Two years ago, Sony Playstation used the Force of nostalgia to pitch gamers on the first edition of Star Wars Battlefront, and it was the perfect way to bridge the old and the new, tying the childhood imagination of some 30-something to the new role-playing in a galaxy far, far away. Now for Battlefront II, the brand taps youthful imagination once again, but instead of through the lens of nostalgia, it roots its excitement in kids of today.
Last year, JWT London conducted a research study that looked at women’s influence on culture, the rise of “female capital,” and the value that women bring to the world as leaders, wealth creators, and artists. The “ Female Tribes ” report surveyed 8,000 women in 19 countries, and based on the insights the agency found, it has now launched a full-fledged business consultancy division called Female Tribes Consulting.
Why we care: Typically, I don’t pay attention to Spanish lottery ads. I don’t live in Spain, don’t really speak Spanish, and lottery tickets are a tax on gullible daydreamers. But! Two years ago the Spanish Lottery got the world’s attention with a heart-warming, Pixar-esque story, and so ever since, we’ll expect great things from them during the holiday season. Last year’s wasn’t quite the heart-melter of 2015, but the lovely tale of a granny and a helpful town still brought some major emotions.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".