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Jeffree Star

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Pat McGrath Labs破产与Jeffree Star案例：创始人IP驱动型美妆品牌的风险与启示

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By Pat McGrath Verified, Jeffree Star
| Tiger Sniff
在全球美妆产业进入深度重构周期的背景下，品牌建设与传播能力，正成为决定企业能否实现长期主义发展的关键变量。围绕这一命题，《中国化妆品》杂志与美国南加州大学安纳伯格传播与新闻学院（USC Annenberg）Ben Lee教授课题组共同发布《中美化妆品品牌建设与传播策略比较研究（2025）》专刊白皮书，系统梳理中美两大核心市场在品牌构建路径、传播逻辑与增长模式上的差异与共性。 基于该白皮书研究成果，《中国化妆品》杂志平台于本期开始陆续推出“中美化妆品白皮书系列”内容，从多个维度展开深度解读：一方面，聚焦美国市场具有代表性的品牌案例，解析其成长机制、商业结构与阶段性挑战；另一方面，关注美国主流内容与社交平台生态，包括TikTok、YouTube等平台的内容逻辑、达人机制与品牌转化路径；同时，结合中国美妆品牌出海的现实需求，提炼具备可操作性的品牌建设与传播策略建议。 本系列旨在通过案例研究与方法论提炼相结合的方式，为中国化妆品品牌在全球化进程中的定位选择、传播布局与长期发展提供系统性参考与对照。 《中国化妆品》杂志编辑部...
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30 Old YouTubers You Might Have Forgotten About

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By Raven Minyard, Connor Franta, Jeffree Star
| wikiHow
Co-authored by: wikiHow Staff Writer This article was co-authored by wikiHow staff writer, Raven Minyard, BA . Raven Minyard received her BA in English and Creative Writing from Sweet Briar College in 2020. While in college, she served as the Coeditor-in-Chief of Sweet Briar's literary magazine Red Clay and has since gone on to write for publications such as The Zillennial Zine and Halloween Every Night.
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That’s Not My Neighbor – Experience Horror Among Ghosts 1955 | MyTravaly

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By Jeffree Star
| mytravaly.com
that's not my neighbor is a unique horror game that puts players in the role of a doorman in an apartment building in 1955. Your mission seems simple, but it is full of pressure: detect impostors who are blending in as normal residents. The dark, gloomy space of the building, along with narrow corridors and mysterious apartments, creates a constant, tense atmosphere, making players always have to be alert. The game does not only rely on vision but also requires you to use all your senses.
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