Jeffrey Steen on Muck Rack

Jeffrey Steen

Denver
As seen in: Salesforce+, Taylor & Francis Online, Fit Small Business, Filter, CommonWealth Beacon, DiningOut, Boulder Magazine, Talking Joints Memo
Lover of theology / food / writing / people
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Articles

Selling With AI Agents? Here’s What You Need to Know

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By Caylin White, Jeffrey Steen
| salesforce.com
You didn’t start your business to manage spreadsheets. You started it to build something — and that ambition deserves a sales operation that can actually keep up. For small and medium businesses (SMBs), the path to growing revenue isn’t always about growing headcount. It’s about giving your existing team the tools to execute at a level that used to require a much bigger team. That’s exactly what today’s customer relationship management (CRM) and AI agents make possible.
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Customer Trust in An AI World: If You Build It, They Will Come

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By Caylin White, Jeffrey Steen
| salesforce.com
“If you build it, they will come.” It’s one of the most iconic lines in movie history — and for lean businesses navigating the rise of artificial intelligence (AI), it’s also a question worth asking. Because when it comes to customer trust, building the right thing matters just as much as building fast. Your customers want the speed and personalization that AI makes possible. But they also want to know their data is in safe hands.
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12 AI Sales Strategies for Startups That Actually Work

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By Jeffrey Steen, Caylin White
| salesforce.com
It’s 11:47 p.m. and Maria, the founder of a growing startup, finally closes her laptop. She just spent the last four hours manually sorting through leads, drafting follow-up emails, and updating her spreadsheet — again. Sound familiar? For millions of startup founders, the sales process isn’t a pipeline. It’s a pile. And no matter how hard you work, the pile never shrinks. But something’s changing.
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