Jeff Sonderman on Muck Rack

Jeff Sonderman

Arlington, VA
As seen in: Poynter Online

Deputy director of the new American Press Institute (@AmPress) • Adjunct faculty @HoyaJournalism • Technology, research and ideas for journalism.

New 2016 data shows a bright spot for newsroom diversity

americanpressinstitute.org — The just-released ASNE census of newsroom diversity shows some types of news organizations managed to grow their number of minority employees in 2016, despite challenging conditions. The trend, though short-term and not perfect, offers cause for optimism that some news organizations are making progress in adding employees from diverse backgrounds even as their staff sizes shrink.

NYT reporter accused of bias after she inquires about a White House Twitter hashtag

poynter.org — New York Times social media reporter Jen Preston was smeared with a charge of bias as she reported on President Obama's use of Twitter in the debt-ceiling debate. Here's what happened. Obama called on Americans to use Twitter to ask their elected representatives to compromise on an agreement; Preston asked White House staff to clarify what hashtag people should use, and then she retweeted their response.

Bob Costas delivers gun control commentary during halftime Sunday

poynter.org — Washington Post | Fox Sports | Media Matters The longtime NBC sportscaster delivered a straight-to-camera commentary during halftime of the Sunday night broadcast, calling for tighter gun control after a Kansas City Chiefs player shot and killed his girlfriend and himself over the weekend.

Fake @CokieRoberts Twitter account fools journalists

poynter.org — One of two things happened on Monday: Veteran political news analyst Cokie Roberts joined Twitter and began a hapless and uncharacteristically snarky campaign of ranting, later mistaking Twitter for Google and tweeting Applebee's-related search queries; or Someone pretending to be Roberts decided to start a hoax account mocking the twitterphobic NPR and ABC journalist.

Survey: Public prefers news from professional journalists

poynter.org — Reynolds Journalism Institute The public's trust in the institution of the press may be fading, and digital platforms have opened the publishing world to anyone with a desire to speak, but it seems professional journalists themselves are not seen as obsolete. More than 60 percent of U.S.

Obama, Kimmel jab the news media at White House Correspondents Dinner

poynter.org — Fox News | Politico | C-SPAN At Saturday night's annual White House Correspondents Dinner, the comedic host for the evening, Jimmy Kimmel, got in some good shots. The media-related jokes, among many collected by Politico, included: "Where are the CNN tables? Are the CNN tables real tables or virtual tables?"

Smartphone news readers are driven by psychological rewards

poynter.org — People who use smartphones to get local or national news tend to prefer emotionally rewarding content like sports and videos over negative content like disasters and crime, according to new research. A study by the Reynolds Journalism Institute and HCD Research compared people's media use patterns to their fundamental psychological motivations (seeking rewards vs.

Knight News Challenge funds photography app with built-in verification data

poynter.org — A mobile app that will help amateur journalists send photos to news organizations securely and with embedded verification data is among eight projects funded by the latest Knight News Challenge grants. "Clearly the spread of citizen-generated, amateur-driven content is here to stay.

Why mobile web and apps reach very different news audiences

americanpressinstitute.org — When a designer or product manager at a news organization wants to improve a mobile product, she might commonly set up observational sessions to watch real people use the product and see what happens. It's a nice way to get insight into how a few people actually use their mobile devices.

How Steve Jobs changed (but didn’t save) journalism

poynter.org — Editor's note: With news of Steve Jobs' passing on Oct. 5, we thought it was appropriate to republish this story, written when he resigned as CEO of Apple. Steve Jobs resigned Wednesday as CEO of Apple Inc., but his legacy will be felt in the news industry for years to come.
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