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How does this sound? A marketing strategy that: Skyrockets your brand’s reach in a cost-effective way (even if you’re on a shoestring budget). Helps you build relationships with top names in your industry (even if nobody knows you yet). Gets you tons of PR and brand mentions almost overnight (without the extra budget on ads). Do you think that’s too good to be true? Well, this strategy does exist. It’s called cross-promotion. What is cross-promotion?
In marketing, awareness is not the goal; advocacy is. Gone are the days when putting ads in newspapers and magazines was enough. The impact of social media and word-of-mouth marketing on the product choices of modern consumers is stronger than ever. As a result, more and more brands are turning to influencer marketing for product endorsements and brand mentions. What is influencer marketing?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
