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Jen Nussinow Tasker on Muck Rack

Jen Nussinow Tasker

As seen in: G2
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Articles

What Is Cross-Promotion? 11 Ideas To Boost Your Campaign

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By Ray Hein, Tom Winter Verified, Jen Nussinow Tasker, Aaron Agius
| G2 Verified
How does this sound? A marketing strategy that: Skyrockets your brand’s reach in a cost-effective way (even if you’re on a shoestring budget). Helps you build relationships with top names in your industry (even if nobody knows you yet). Gets you tons of PR and brand mentions almost overnight (without the extra budget on ads). Do you think that’s too good to be true? Well, this strategy does exist. It’s called cross-promotion. What is cross-promotion?
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What Is Influencer Marketing? Learn To Build a Winning Strategy Original

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By Jennifer Kim, Haley Fraser, Emily Coates, Jen Nussinow Tasker
| G2 Verified
In marketing, awareness is not the goal; advocacy is. Gone are the days when putting ads in newspapers and magazines was enough. The impact of social media and word-of-mouth marketing on the product choices of modern consumers is stronger than ever. As a result, more and more brands are turning to influencer marketing for product endorsements and brand mentions. What is influencer marketing?
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