Jenna Lee Scott

Publishers and brands are betting on humans anyway. I spent 21 days straight earlier this year ping-ponging between Denver and four cities (Las Vegas, Newport Beach, Miami, and Los Angeles) for affiliate, commerce, and trade conferences. Everybody was grappling with how (or whether) to adapt to AI. As a founder of a performance PR and affiliate marketing agency for consumer brands, I go to these events to meet with clients, moderate panels, and read the room on where the industry is heading.

Effective January 1, 2026, a new law — Assembly Bill 1501 — will amend Section 3516 of the California Business and Professions Code to allow physicians to supervise up to eight physician assistants (PAs) at any one time in all health care settings. Currently, the law permits a 1:8 ratio only when PAs are conducting in-home evaluations. The current allowable supervising-physician-to-physician-assistant ratio is 1:4 in all other settings.