Jenny Gardynski

In 2019, there were only 21 products in the AI Writing Assistant market. Today, that software category is exploding, with more than 600 solutions competing for market share as part of the generative AI revolution. As G2’s CMO, I’m always watching how companies navigate crowded software categories and maintain their competitive edge.

B2B marketing and selling have not been able to keep up with changes in buyer preferences. Despite the change in how buyers make decisions, marketing teams still focus on generating leads, and sales teams hound those leads for meetings in the belief that this is the path to revenue. I have spent the last 11 years examining how B2B buying and selling works. As an analyst at SiriusDecisions and other providers, I have worked with hundreds of organizations.

Powered by 2.5M+ reviews that help software buyers choose the right products and services for their business needs, our marketplace is also where vendors can learn about their strengths, weaknesses, and opportunities – directly from their customers’ voice. And we’ve observed lots of vendors reach new heights of success after taking this feedback to heart. At G2, we too believe in the power of customer feedback.