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Jenny Southan on Muck Rack

Jenny Southan

Verified
London
As seen in: Globetrender, MR PORTER, MSN, MSN Ireland, MSN UK, Yahoo Life, Forbes, The Guardian, The Telegraph, Yahoo Canada, Yahoo News Australia, Yahoo News Malaysia and
Award-winning freelance travel journalist. Contributor to Mr Porter. Experientialist. Trend forecaster. Editor and founder of Globetrender
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Articles

State of luxury: how hotels are evolving into galleries, wellness labs and private clubs

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By Jenny Southan Verified, William Thomas Drew Verified, Emma Sleight
| The World’s 50 Best Verified
From cardiovascular mapping and immersive art installations to padel courts set against woodland views, today's luxury hotels offer far more than a chance to switch off. Following our exploration of rural renaissance, robo butlers, check-in merch and dogenomics (trends coined by travel trend forecasting agency Globetrender), the next wave of luxury hotel innovation reveals an industry becoming even more ambitious in its quest to shape guest lifestyles.
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State of luxury: why top hotels are betting everything on experiences

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By Jenny Southan Verified, William Thomas Drew Verified, Emma Sleight
| The World’s 50 Best Verified
From room service for pets to rural retreats with beekeeping experiences, the world's leading properties are keeping hospitality fresh. Luxury hotels have long traded on discretion, design and the promise of effortless comfort.
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How solo travel has changed since the turn of the millennium – and what it might be like in another 25 years

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By Jenny Southan Verified
| Intrepid Travel
4 Futurist and Globetrender founder Jenny Southan explores how solo travel looked in the analogue era and how the next quarter century will reshape the experience. My mum cried as she waved me off on the Eurostar to Paris. It was my first solo trip. I was 19. It was 2001. I had a copy of the Lonely Planet Guide to Europe – weighing at least a kilogram – stashed in my Lowe Alpine rucksack. But it was worth its weight in gold.
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