Charitable giving in the U.S. has been stuck at about 2% of GDP for around 50 years. But Tim Cadogan, CEO of the online fundraising platform GoFundMe, sees plenty of room for giving growth. “Almost everybody does want to help,” he says, but first they need to be asked. Earlier this year, the company helped Los Angeles wildfire victims and relief organizations make appeals generating over $250 million in donations—more than all natural disaster-related campaigns it facilitated worldwide in 2024.