Ian Pearman did not make a particularly auspicious arrival at Abbott Mead Vickers BBDO after coming down from Cambridge University, recalls Michael Baulk, its former chief executive: "We used to look at the intake and think ‘here’s someone who will go all the way’. I didn’t think that about Ian Pearman." Baulk continues: "After his initial induction, he had to give a presentation to me and David Abbott. It was woeful.
It is quite a thought that the rascally serpent might have tempted Eve with an apricot – it always seemed unjust to me that the apple took the rap for that caper. Pivotal events aside, there is always great joy in the land when the first apricots arrive – rarely ripe, not quite perfumed ... their flesh might still be that bit too firm, but their marvellous orange blush proves to be nonetheless irresistible. And invariably unripe apricots beat far-too-early cherries, hands down.
Many years ago, I tuned in to a telly programme of which I remember but two things. One: that restaurant reviewer Victor Lewis Smith, in a review of my cooking at the Blueprint Cafe (most flattering that I was even worthy of a review), called me “Le Ponce de la Tour”. And two: this lovely recipe for a Russian sour cream pie. I grew up during the days of the cold war and my father had a great fascination for Russia, or the USSR as it was known then.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".