Credit: Wikimedia Commons, Pexels, The Conversation, CC BY-NC When high-profile figures publicly discuss their prostate cancer, the public health impact can be immediate. The media coverage raises awareness. More men may seek information or medical advice. We've seen a recent example, with media personality Jeremy Clarkson, who recently revealed his prostate cancer diagnosis. This was followed by a spike in men going to Prostate Cancer UK's website to check whether they were at risk.