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Articles

Five Surprising Findings About How People Actually Buy Clothes And Shoes

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By Jeremy Sporn, Stephanie Tuttle, Oliver Wyman
| Oliver Wyman Health
This article first appeared on Harvard Business Review on June 6, 2018. An Arabic version of the article was written for Harvard Business Review Arabia on August 6, 2018. Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites.
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5 Surprising Findings About How People Actually Buy Clothes and Shoes

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By Jeremy Sporn, Stephanie Tuttle
| Harvard Business Review Verified
HBR Staff/CSA Images/B&W Archive Collection/Getty Images Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites.
Open in Who Shared Issue with article?
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