Of everything Gianni Versace gave to popular culture – he invented the celebrity front row, the metal mesh cocktail dress and arguably the career of Elizabeth Hurley, who might never have found fame were it not for That Dress – the supermodel is his greatest legacy. So it was a fitting tribute that a supermodel reunion was the centrepiece of the Versace show staged in honour of the 20th anniversary of his murder.
The catwalk is one of many platforms in Fendi’s grand strategy to align itself with the great names of Italian art and culture. Under this ambitious brand positioning – or “communion of intent”, in its CEO Pietro Beccari’s more elegant phrasing – Fendi has become a generous patron of the city of Rome, where it is based. The house paid the £2m bill for the recent restoration of the Trevi fountain, and staged a fashion show upon its reopening.
It is unfortunate for Prada that, in 2017, being compelling on the catwalk is like being rich in Monopoly. Sublime though the new collection shown in Milan was, with figures showing an 18% decline in net profit, what this brand needs is not applause but cold hard cash. Fashion weeks are now just one part of a huge industry where multi-platform success is essential. E-commerce, social media and partnerships with a ground army of “influencers” all matter as much as the show itself.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".