I know what you’re thinking. Another liberal hippie calling for decriminalization and full legalization of marijuana because he’s breaking the law right now by smoking it. Well, think again. People probably think I’m a hippie because I like wearing tie-dyed shirts or because I grew up in the ’60s or because to this day one of my favorite bands is the Rolling Stones. When I was eighteen years old in 1969, I enlisted in the US Navy. I am a Vietnam veteran and hardly a hippie.
Last month I gave the keynote address at the Cannabis World Congress Business Expo in New York City. CWCBExpo is the trade show for the cannabis industry. I had the pleasure of meeting thousands of like-minded cannabis activists, and the experience was truly refreshing and inspiring on many levels.
About ten years ago, I was shocked when my now-teenager asked me, "Where we you when President Kennedy was killed?" I told him I was born after that, but I was sure his grandparents would remember. They do, of course - but even 50 years later, it's hard for them to talk about that day. My mother's eyes become unfocused, and she talks about the apartment she and my Dad lived in, and going to watch the news on the neighbors' black and white television.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".