Jesse Wynants

Most people think a PR placement dies when it scrolls off the homepage. Wrong. That story gets syndicated, crawled by GPTBot and ClaudeBot, folded into training data, and then months later a buyer asks an AI who to hire and your brand comes out of the machine’s mouth with a link attached. One pitch from one senior person keeps working while you sleep, while you golf, while your competitors are still buying ads that expire on contact.

In a competitive business landscape, you have to find effective strategies that give you an edge over your competitors. And that's where social proof comes into play. Social proof is the concept of relying on the actions and opinions of others to determine what is correct or appropriate in a given situation.

Ten years. That’s how long PR teams, agencies, and freelancers the world over have been using Prezly, the user-friendly, all-in-one PR software. Over the past decade, the PR industry has been evolving. And we’ve been able to gain a unique perspective through your eyes. That’s because, as a PR software vendor: We end up working with an incredibly diverse number of PR teams (agency, in-house, across all industries, big team and small).