Tourism @NEOM
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Articles by Jesse Desjardins
Want (possibly) the best social media job in Australia?
For an idea of what you’ll be working with, have a look at some of our main global profiles: Australia.com (Facebook) with 7.6m fans this is one of the largest pages in Australia and the most followed destination globally. @Australia (Instagram) like our Facebook page, this gem of an Instagram account — with 2.5 million followers — is also the most followed destinations. @Australia (Twitter) similar to the above profiles.
100+ Beautiful Slides From Cannes Lions 2012
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How might we elevate an unremarkable (even boring) moment?
Like so many airport hotels, rooms at the Fairmont at Vancouver’s busy international airport offer views of planes taking off and landing. Fairmont realised this unremarkable fact could, instead, be a GEM for its guests. By including binoculars in each room, and providing guests with a plane-spotting guide. Fairmont turned the otherwise boring act of looking out a hotel window into a peak moment for guests, especially travel enthusiasts.
From one spokesperson to millions
(a short version of a long master’s thesis) The ‘shrimp on the barbie’ tourism ad and the Crocodile Dundee movies starring Paul Hogan contributed to an extraordinary jump in visitor numbers to Australia in the late 1980s. Hogan’s charm and charisma made him one of Australia’s most influential spokespersons of that time and, indeed, maybe of all time. But it wasn’t just Hogan.
13 Big Winners in Travel Advertising at Cannes Lions 2017
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Editor’s Note: This past week creatives from around the world descended on the south of France for the Cannes Lions International Festival of Creativity, the most coveted creative awards in the industry. Jesse Desjardins, global manager of social content for Tourism Australia was on hand during the event and he shared his insights below on the most-awarded campaigns in travel.
By Jesse Desjardins, Alan Levin Verified, Thomas Seal Verified, Christopher Jasper Verified, Jason Clampet Verified
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Skift
Verified
12 Big Winners in Travel Advertising at Cannes Lions 2017
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Editor’s Note: This past week creatives from around the world descended on the south of France for the Cannes Lions International Festival of Creativity, the most coveted creative awards in the industry. Jesse Desjardins, global manager of social content for Tourism Australia was on hand during the event and he shared his insights below on the most-awarded campaigns in travel.
By Jesse Desjardins, Beth Harpaz Verified, Andrea Rodriguez, Nikki Ekstein Verified, Jason Clampet Verified
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Skift
Verified
How to create an awesome presentation
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Cannes Lions 2016 in Bullet Points
Got your rosé in hand? Ok, here we go… If you were there, and want to contribute, respond to this post, and I’ll add your notes also. Because I can type and drink rosé at the same time I put together a VERY LONG list of bullet points from all the sessions I attended. There were many bottles involved in the making, so read it with care. Hundreds of the world’s most inspirational creative leaders took the stage this week in the famous Palais des Festivals in Cannes to talk creativity.
100+ Beautiful Slides from #CannesLions 2016
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5 Big Travel Winners at Cannes Lions Advertising Awards
Each June advertising executives from around the world descend on the south of France for the Cannes Lions International Festival of Creativity, the most coveted creative awards in the industry. This year, over 40,000 submissions were entered into competition in 23 different categories. Travel brands haven’t traditionally had a strong presence at the awards, but with big moves such as Airbnb hiring Jonathan Mildenhall from Coke, we’ll going too see a new standard of creative work.
SlideShare's Hidden Treasure - 7 Ways to Stand out on #SlideShare
SlideShare can skyrocket your traffic, shares and subscribers. It's a hidden treasure amongst social media giants - it helps you find followers, grow traffic and subscribers and assert authority in your industry.
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How To Create Presentation Slides That Are Out Of This World by @slidecomet @it……
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Dear NSA, let me take care of your slides.
Dear NSA, you can do whatever with my data. But not with my eyes. Those slides are hideous. So here's a quick revamp of your PRISM slides.
You Suck At PowerPoint!
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How to make Awesome Diagrams for your slides
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100+ Beautiful Slides from #CannesLions '11 from @jessedee
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