Jesse Desjardins

For an idea of what you’ll be working with, have a look at some of our main global profiles: Australia.com (Facebook) with 7.6m fans this is one of the largest pages in Australia and the most followed destination globally. @Australia (Instagram) like our Facebook page, this gem of an Instagram account — with 2.5 million followers — is also the most followed destinations. @Australia (Twitter) similar to the above profiles.

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Like so many airport hotels, rooms at the Fairmont at Vancouver’s busy international airport offer views of planes taking off and landing. Fairmont realised this unremarkable fact could, instead, be a GEM for its guests. By including binoculars in each room, and providing guests with a plane-spotting guide. Fairmont turned the otherwise boring act of looking out a hotel window into a peak moment for guests, especially travel enthusiasts.