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Jess Zafarris

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As seen in: PR Daily, Ragan, Apple Podcasts, The Waterstones Podcast, Adweek, Barnes and Noble, Times Union (Albany), Writer's Digest, NewsBreak, PRINT, IndieBound, LA Progressive and
Author of WORDS FROM HELL + ONCE UPON A WORD + USELESS ETYMOLOGY | @uselessety | Cohost of Words Unravelled | TikToker @jesszafarris

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Ragan and PR Daily’s 2025 word of the year: Slop  - Ragan Communications Original

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By Jess Zafarris Verified
| Ragan Verified
Each year, the editors of Ragan Communications and PR Daily select a word that captures the climate that communicators have navigated (or endured, as the case may be) over the past twelve months. We’re serving up slop as our 2025 word of the year. In English, it first surfaced around the 1400s as a noun for mudholes and dung-heavy detritus. From the 1600s to the 1800s, it came to encompass unappealing food, household waste, and so on.
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5 ways to keep your writing human in an AI-heavy workplace  - PR Daily Original

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By Jess Zafarris Verified
| PR Daily Verified
According to research from HarrisX and Ragan, 76% of communicators say writing and editing are core competencies they need to elevate, and nearly 70% expect AI to dramatically reshape their roles in the next three years. Communicators face creative and strategic pressure to maintain professionalism, achieve business goals, craft a trustworthy and credible brand voice that stands out from the drone of bot-speak, often while being encouraged to integrate chatbots into their comms processes.
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How to make training stick for global and dispersed comms teams

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By Jess Zafarris Verified
| Ragan Verified
When communicators gather for training today, the “room” might stretch from a home office in Minneapolis to an agency partner in São Paulo to a contractor in Mumbai. Rarely do dispersed teams share a building, let alone a time zone, making skill building, cohesion and professional development a persistent challenge.
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