What makes a regular person into an entrepreneur? Is it her parents and a particular type of upbringing? Or is it certain born preference and qualities? Maybe a stint at a start-up accelerator or training program can have an influence? Certainly any and all of these biographical details can contribute to the making of a successful entrepreneur, but so can living abroad, research suggests.
You can bet the guy holding the surfboard is out-doorsy and chill, the one with the metal T-shirt isn't, and the girl making pouty selfie face is probably pretty concerned with her appearance. But beyond this sort of obvious amateur detective work, what else can you learn about a person from just a glimpse of their social media profile pic? According to science, way more than you imagine.
New Coke, a Donald Trump themed board game, green ketchup, and a giant digital camera released by Kodak in 1995 years before anyone knew what to do with it. All these products were spectacular failures, but that doesn't make them worthless. In fact, according to Samuel West, an innovation researcher and chief curator of a new Failure Museum, which opened it's doors in Helsingborg, Sweden this month, these near misses and complete disasters deserve preservation and respect.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".