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Jessika Walsten on Muck Rack

Jessika Walsten

Los Angeles
As seen in: Next TV, TVREV, MSN Ireland, Yahoo Entertainment, Radar Online, NewsBreak, TV Technology, Future, AV Technology Magazine, Entertainment Studios, The Measure and
Free agent. Previously @bcbeat, @multinews and @ThisIsNextTV | @futureplc | @USCAnnenberg grad | @LAKings fan | Views/tweets are my own.
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Articles

Scale Vs. Survival: What The Nexstar-TEGNA Mega-Merger Means For Local Media

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By Jessika Walsten
| TVREV Verified
Tim Hanlon: Alright, that old-time radio jingle can only mean one thing. It's In The Vicinity. Yes, that's where you are. And welcome to the proceedings. My name is Tim Hanlon. I am the founder and CEO of the Vertere Group here in Chicago, where we consultatively advise and help and talk off ledges, various media companies in the midst of transitional and transformational change, especially when all things digital are on the table. It is a challenging time for sure.
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Some Assembly Required: Can Consolidation Actually Help Local Media?

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By Jessika Walsten
| TVREV Verified
Tim Hanlon: Greetings and salutations everyone. This is Tim Hanlon. I'm the founder and the CEO of the Vertere Group here in Chicago where we consultatively help lots of different entities in and around the changing. Craziness of the media landscape. Welcome to the proceedings this week. This is in the vicinity. It's our weekly podcast focused on all things local media.
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The Art (And Science) Of Measurement with Extreme Reach’s Sherman Li — TVREV

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By Jessika Walsten
| TVREV Verified
What’s new? XR is an international ad operations platform. We work with the largest brands in the world to pay the cast and crew. From there, we have an asset management platform where all advertising is stored, and then we deliver it to any destination: linear television, connected television, digital, out-of-home, radio… We’re the central hub for delivering advertising. We are not a measurement provider.
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