Who What Wear, Future’s leading digital fashion and beauty destination, today announced the launch of Who What Wear Parents, a new style-focused parenting vertical. The launch is fronted by Who What Wear‘s first-ever digital Parents Issue, featuring actress Justine Lupe as the October cover star. Who What Wear Parents offers a curated, style-focused approach to parenting, taking the guesswork out of every purchase, from pregnancy essentials to school-aged kid gear and everything in between.