#### Let’s lionize these seven technologists who kicked off the computer revolution and happen to be female. On a recent Sunday morning, a friend texted me a photo from the checkout line of a Palo Alto Whole Foods. It was the cover of a Newsweek special issue entitled “Founding Fathers of Silicon Valley.” Seven faces graced the cover: Bill Gates. Mark Zuckerberg. David Packard. Bill Hewlett. Jeff Bezos. Elon Musk. Steve Jobs. Three words for you, Newsweek : What the hell?
When Sheryl Sandberg published Lean In in 2013, Meetup CEO Scott Heiferman ordered several dozen copies. On March 11 — publication day — his female employees spilled off the elevator into the company’s light-filled Soho headquarters and found that they’d all received an email from Heiferman, inviting them to pick up copies of the book. At first, they were excited. Their boss cared about their career advancement. Then they noticed that none of the men had gotten copies. The mood turned.
Last November, Phil Libin stopped eating. The idea came to him over coffee with his friend Loïc Le Meur. A fellow entrepreneur, Le Meur was in the middle of a three-day fast, and he couldn’t stop talking it up. The health benefits! Weight loss! Longer life! It sounded insane. “I decided I would go home and research this fasting thing just so I could prove to him that he was being an idiot,” says Libin.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".