Jesus Sanchez

Amadeus’ Travel Dreams 2026: From data to delight survey offers a holistic view of where hospitality is today and where it’s heading. Amadeus spoke to 6,000 travelers across key markets, connected with 500 senior hoteliers and heard directly from select destination management organizations around the world to make it happen. According to the findings, AI is playing an increasingly central role across the entire journey, from planning to how trips are experienced and reviewed.

By Jesús Olivares Sánchez, SVP, Hospitality Portfolio Strategy & Product Marketing, Amadeus Travel Dreams 2026: From data to delight has been one of the most ambitious hospitality research projects we’ve taken on at Amadeus. Together with our partners, we spoke to 6,000 travelers across key markets, connected with 500 senior hoteliers, and heard directly from select destination management organizations around the world. What stood out to me is just how rich the insights are.

Travel Dreams 2026: From data to delight has been one of the most ambitious hospitality research projects we’ve taken on at Amadeus. Together with our partners, we spoke to 6,000 travelers across key markets, connected with 500 senior hoteliers, and heard directly from select destination management organizations around the world. What stood out to me is just how rich the insights are.