In just over two years, Noah has established itself as a brand for a new type of consumer—one who is extremely conscious of what they buy, and more importantly, what they’re buying into. Noah has built its fanbase through its radical transparency about its prices, taking a strong stance on environmental issues, and being unafraid of voicing its opinion on politics, like making a Black Lives Matter T-shirt and a hurricane relief tee, and donating the proceeds to charitable organizations.
In the past few years, street culture, its associated clothing, and the brands that have stemmed from it are no longer relegated to specialty shops and cool-guy boutiques that the cognoscenti had to put you onto. It hasnâ€™t been that way for a while. And thereâ€™s nothing wrong with thatâ€”any band would love to make the transition from garage shows to selling out stadiums, no question. Undoubtably, brands are the new bands.
This weekend we partnered with Barneys on thedrop@barneys, a two-day shopping event that saw the release of 30 exclusive capsule collections from labels like OFF-WHITE, 424, Greg Lauren, Heron Preston, and FEAR OF GOD. Taking things to the next level, designers made appearances during timed drops throughout Saturday, which saw the release of exclusive product and offered shoppers a chance to meet some of their favorite people in fashion and culture.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".