Jill Ettinger
Verified
(She/Her)
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Sustainability, wellness, food, travel, luxury, beauty, fashion, spirits, jewelry.
co-founder | editorial director @the_ethos_co
Articles by Jill Ettinger
Desert Hot Springs' Miracle Manor Earns Its Name
On Miracle Hill in Desert Hot Springs, the nine-room Miracle Manor resort brings together natural mineral pools, attentive bodywork, and deep desert quiet for an exceptional getaway built around rest and healing. A pitcher of mineral water with lemon is set out in the lobby at Miracle Manor each day, and refill stations around the property keep more of it within reach between the pool and the rooms.
A Sourdough Loaf Contains Multitudes
A $60 loaf in Soho has put sourdough back in the news. For a home baker who feeds her own starter every week, it also raises the question of where all these cultures came from in the first place. The rye bread that Martin Auer sells on Lafayette Street, in Soho, has come a long way to get there.
Dolly Parton and Gloria Steinem Were Working on the Same Problem
Gloria Steinem named Dolly Parton a Ms. Woman of the Year in 1987. Their deaths, eight days apart, close a long argument about women, work, and who gets to use the word feminist. "People who haven't listened to Dolly Parton or to feminism may be surprised to learn that they go together," Gloria Steinem wrote in the January 1987 issue of Ms. magazine, in the citation naming Parton one of the magazine's Women of the Year. Parton collected the award at the Roseland Ballroom in New York on Jan.
My VRBO Fell Through. Hotel Indigo Turned Out to Be a Better Plan, Anyway.
After a last-minute VRBO cancellation, a stay at New York's Hotel Indigo Lower East Side revealed a boutique property with genuine neighborhood credentials - and an IHG sustainability program with measurable ambitions to match. The rental looked perfect on the screen: a two-bedroom walk-up in the Lower East Side with exposed brick, a tiny loft, and a host with five-star reviews. Then, just before check-in, radio silence. No instructions from the host on how to access the unit.
The Design Ethos Behind Upcycled Luxury Bagmaker Elvis & Kresse
Elvis & Kresse's handbags are made from upcycled fire hoses and luxury label offcuts. But the most essential component isn't a material or technique, it's the founders' deep commitment to solving the global waste problem. In 2005, Kresse Wesling, half of the team behind the U.K.-based upcycled bag label Elvis & Kresse, saw a pile of Duraline fire hoses on a fire station rooftop, where she says they were awaiting "an imminent and undignified death" in a landfill.
Gen X Finally Gets Its Due
A "Romy and Michele" sequel, a "Clueless" series, and Olivia Rodrigo reinventing Lilith Fair. Gen X spent decades between two louder cohorts, and the work it made without an audience is what everyone seems to want now.
The Most-Watched Bird in America Was Once Among the Last
Jackie, the Big Bear bald eagle who died earlier this week, drew a worldwide following. Her fame sits atop one of America's great conservation comebacks, which lead poisoning and bird flu are now testing. On July 23, a wild bald eagle named Jackie received a blood transfusion from another bald eagle.
Sydney Sweeney's Blueberry Erewhon Smoothie Asks for $22 and a Little Faith
Sydney Sweeney's new Blueberry Syrn joins Hailey Bieber and Kendall Jenner in the celebrity Erewhon smoothie boom. But between the calories, sugar, and hodgepodge of ingredients, are these drinks actually healthy? Sydney Sweeney would like to sell you a blueberry muffin in liquid form for roughly the price of a paperback, and the strange part is how completely reasonable that has come to seem.
The Degrowth Paradox In Reformation's IPO
Reformation's IPO came with an $890 million valuation, and it's testing whether a brand built on a "buy less"philosophy can satisfy public markets that demand it sell more. For years, a Reformation dress has been the guilt-free version of wanting something new: the floral slip bought for the wedding or the going-out piece chosen partly because the tag sewn inside it keeps score.
The Cyclospora Outbreak Is a Class Story
A record cyclospora outbreak has sickened thousands through fresh produce. Because only humans carry the parasite, it exposes who really grows America's food. Somewhere between the Sweetgreen line and the Erewhon smoothie counter, the salad became a character reference.
Have We Hit Peak Substack?
Balenciaga has become the first luxury fashion house to join Substack as an official brand partner, entering the platform's native sponsorship program alongside an inaugural cohort that includes Uber, T-Mobile, and Polymarket.
Where Have All the Sustainability Managers Gone?
Companies from Burberry to Starbucks are cutting sustainability managers and pushing back climate targets as newsrooms gut their climate desks. Can the planet survive the retreat? It's a strange moment to be the person inside a company who answers for the planet. Sustainability has never been more visible in the way brands sell themselves - it's on the hangtag, in the campaign, the mission statement. The people whose actual job is to make any of it true are another story.
An All-Women Festival Is a Strange Thing to Still Need In 2026
Just days after releasing her third studio album, You Seem Pretty Sad for a Girl So in Love, Olivia Rodrigo announced she is staging a festival where every performer is a woman, and the oddest thing about the announcement is how odd it still looks.
Gap's Get Blue Water Campaign Is Generous, But Its Supply Chain Is Still So Thirsty
Matt Damon and Gap want to give the world more fresh water. But a pair of Gap jeans takes 7,500 liters to make. On June 9, Water.org co-founder Matt Damon posted a TikTok in which he attempted to launch a rap career. He went by The Nomad - Damon spelled backwards, a persona created specifically for this campaign - and recruited Grammy-winning producer Hit-Boy to help him make the case for safe water access.
31 Reactions to Elon Musk Becoming the World's First Trillionaire After the SpaceX IPO
Elon Musk's SpaceX went public with a valuation containing twelve zeros. Some reactions, in order of appearance. SpaceX priced its IPO at $135 a share on Friday, selling 555.6 million shares and valuing the company at roughly $1.77 trillion. The stock then opened at around $150, about 11 percent above the offering price, and by midday Elon Musk's net worth had crossed an estimated $1.1 trillion - a threshold no human being has ever touched.
Hawaii Is Fine Alone
I took a 'momcation' solo trip to Hawaii. It was fine. I did everything I can't do with my daughter. I also missed her the entire time. My daughter's first trip to Hawaii was for a milestone birthday of mine (don't dare even ask!). We went to Kauai, my favorite island, where we watched albatross from the cliffs, hiked a breathtaking stretch of the north coast, and ate shaved ice, passion fruits (lilikoi!), and raw cacao beans in that order, sometimes twice in the same afternoon.
Luxury Fashion's Retreating Net-Zero Horizon
Here's the thing about a promise: it always sounds better the further away it is from its due date. Corporations know this. Fashion labels know this especially well - they've spent the better part of a decade constructing elaborate sustainability pledges with deadlines set far enough out to generate goodwill without requiring urgency.
The Late Show With Stephen Colbert Finale Was Predictable, and Predictability Was the Whole Point
The Late Show with Stephen Colbert finale was warm, funny, professionally executed, and predictable - like it's supposed to be. The night before Stephen Colbert's last Late Show, I had a fantasy. Not a complicated one.
a Shein Bargain Buyout
Shein has acquired Everlane for $100 million, folding a brand built on "radical transparency" into the world's most scrutinized fast fashion company. Here's what the deal actually means - for both of them. The promise of radical transparency - knowing exactly who made your T-shirt, what it cost to produce, and what margin sat between that number and your credit card - was, for more than a decade, Everlane's whole reason for being.
The Peptide Gray Market Has a Serious ER Problem
You've probably seen them on your feed by now - the before-and-afters, the injection tutorials, the glowing testimonials about weight loss and muscle recovery and anti-aging, all accompanied by a discount code and a "this is not medical advice" disclaimer. It's tempting: rapid and sustained weight loss, being snatched, not thinking about food every waking minute. Peptides are indeed having a moment, and not a small one.
Can Billie Eilish Make Vegan Cool Again?
Billie Eilish is doubling down on veganism as the industry teeters, celebrity vegans defect, and fine dining retreats from plants. Can she pull off what Joaquin Phoenix, Miley Cyrus, and the Impossible Burger couldn't? Billie Eilish has been vegan since she was twelve and for reasons that have not changed since she was twelve: she learned how animals are treated in the industrial food system, and she wanted no part of it.
The 2026 Met Gala Raised $42 Million, But the Ball Across Town Raised the Stakes
The 2026 Met Gala raised a record $42 million - and a lot of questions. With Jeff Bezos and Lauren Sánchez Bezos as honorary co-chairs, a labor organizer tackled outside, and a rival ball in the Meatpacking District, fashion's biggest night forced a long-overdue reckoning. It was like a scene out of a movie: a man sprinted through traffic, vaulted the barriers, and barreled toward the Met entrance carrying a sign that read: "Amazon refuses to negotiate with its union....
Hawaii Has Always Been Paradise, But These Days, It's Not So Sure
Weeks after the state's worst flooding in decades, three years after the Lahaina fire, and in the middle of a growing crisis over what tourism, climate change, and housing costs are doing to the most fragile islands in the Pacific, I spent Earth Day in Hawaii.
3 Ways to Make Naturally Green Beer for St. Patrick’s Day
Forget green eggs and ham, fellow greenies. Party like a real saint this St. Patrick’s Day by not only throwing back a pint or two, but by making your beer green, eco style. You don’t have to be Irish to enjoy this holiday, and there are many reasons to celebrate not eating those nasty food dyes. Did you know the original St. Patrick’s Day celebration color was blue? Lucky for us, it’s now green, which is a much easier color to make without artificial dyes. Never miss a new recipe.
Mind-blowing features in these all-new 'hometels' are unlike anything else - this could be the hotels of the future Original
Powered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience. Key takeaways Powered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience.
DIY wizard reveals how to repair broken laundry baskets with simple household item: 'Honestly they look better [now]' Original
Powered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience. Key takeaways Powered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience.
Bargain hunter shares photos of stunning vintage couch they discovered at a thrift store: 'I knew I'd regret leaving it there'
Jill Ettinger Fri, 27 February 2026 at 9:00 am UTC 2 min read Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: u/Actuallyhammed / Reddit A lucky Reddit user may have just scored the sofa of the century at a local thrift store. In a series of photos posted to a Reddit thread, a user shows off a sofa that looks brand new. "Just impulse bought a couch," they write. "Found this at my local savers and couldn't leave without it.
Best Buy has an ultra-easy way for you to get rid of your old phones, computers, and other devices — here's how it works
Business Best Buy has an ultra-easy way for you to get rid of your old phones, computers, and other devices — here's how it works The boxes come with tape, instructions, and a prepaid label, streamlining the process. by Jill EttingerFebruary 3, 2026 Best Buy has launched a mail-in electronics recycling program, making it easier than ever for customers to dispose of their unwanted tech in an environmentally responsible way.
Skeptical man stunned after testing out an ultra-popular cooking hack: 'I've wasted so much time' Original
Powered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience. Key takeaways Powered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience. It's corn, a big lump with knobs. It has the juice — even when it's microwaved?
Gardener shares simple and inexpensive hack to make the most of a small garden: 'It's so easy'
Jill Ettinger Thu, 19 February 2026 at 9:00 am UTC 2 min read Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: @catherinegardens/ TikTok Getting ready to plant your spring garden? A TikToker shows off a budget-friendly vertical gardening tip that will save you space and money and bring a gorgeous trellis into your garden, too.
Waiter notices troubling issue with restaurant chain's kids' offering: 'Is there anything I can do?'
Photo Credit: iStock Redditor seeks advice on what to do with surplus crayons from restaurant, sparking creative solutions from fellow Redditors. Crayons, predominantly made from paraffin wax, can take centuries to decompose in landfills, prompting suggestions to donate or recycle them. Redditors recommend organizations like The Crayon Initiative and Crazy Crayons for donating or recycling used crayons to benefit schools, daycares, and children's hospitals.
Waiter notices troubling issue with restaurant chain's kids' offering: 'Is there anything I can do?'
If you've ever asked yourself what to do with stray crayons, you're not alone. One Redditor looking to keep an "ungodly amount" of crayons out of the landfill took to Reddit to crowdsource some ideas. "I work at a restaurant chain and I find myself throwing out hundreds of crayons each week off tables," the Redditor writes, noting that the restaurant can't reuse them even if they're still in their plastic packaging.
Waiter notices troubling issue with restaurant chain's kids' offering: 'Is there anything I can do?'
Powered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience. Key takeaways Powered by Yahoo Scout. Yahoo is using AI to generate key points from this article. This means the info may not always match what’s in the article. Reporting mistakes helps us improve the experience. If you've ever asked yourself what to do with stray crayons, you're not alone.
Farmer reveals simple hack to grow seemingly endless tomato plants: 'You just blew my mind'
Photo Credit: @andre the farmer / TikTok Don't have a green thumb? This TikToker will have you growing tomatoes in no time. TikToker Andre Baptiste, aka Andre the Farmer, shared a video with his 453,000 followers showing how to grow tomatoes by propagating cuttings from another tomato plant. And it couldn't be easier. In the video, Baptise leans over a garden bed while showcasing a pretty sizable tomato plant cutting.
Thrift shopper misses out on dream couch after an argument with their partner: 'It still haunts my dreams'
Jill Ettinger Mon, 9 February 2026 at 9:00 am UTC 2 min read Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: u/Abby2431/ Reddit We've all heard of buyer's remorse — but what about leaver's remorse? It is indeed a thing. One Redditor shared major regrets about not purchasing a few secondhand items, and after you see them, you'll understand why.
Cheap Cashmere's Hidden High Price: Snow Leopards
Snow leopards have always been elusive. They make their homes high up in the mountains across southern Russia to the Tibetan plateau — a fragmented territory that runs through 12 countries and spans more than 2 million kilometers. But the booming cashmere trade — a fiber once nearly as rare as the snow leopard itself — is now one of the key threats to the vulnerable species, according to a recent report.
Gardener shares why massively popular planting method should be avoided at all costs: 'This just wildly changed my perspective'
A TikTok gardening expert is showing off a companion planting hack that will make your garden produce more yummy food while simultaneously fighting off pests and attracting pollinators. Oh, and it looks stunning, too. In the video, shared by Jolene Wainwright (@oursanctuarygarden), she's not out in the garden where you'd expect to find her. Instead, this garden lover is seated at a desk, drawing a few diagrams.
Bargain hunter stumbles across 'unbelievable' item at neighbor's yard sale: '[This is] truly a lottery find'
Shine bright like a … thrifted gold amethyst ring scored at a yard sale for 50 cents? In the world of shopping secondhand — be it a thrift store, vintage store, or yard sale — finding a literal gem isn't impossible. Just ask one lucky Redditor who says they found a yellow gold and amethyst ring at a yard sale, paying all of 50 cents for the stunner. "Beautiful vintage yellow gold amethyst ring.
In an Era of Closures, This New York Restaurateur Can’t Stop Opening Vegan Businesses
When many restaurateurs speak about new openings, it can sound like wide-eyed optimism. After all, as many as 30 percent of restaurants will close within their first year, with 60 to 80 percent unlikely to hit the five-year mark. But when Ravi DeRossi talks about new restaurants, it sounds more like persistence—a choice to stay in a business under pressure, even when that pressure is unbearably restrictive.
Teen sparks outrage after posting video of abandoned toys found on the beach: 'You could open a store with that' Original
Photo Credit: @ ryans_recycling / Instagram Generate Key Takeaways Who doesn't love a good beach day? The sun, the surf, the sand … the plastic? Ryan Hickman (@ryans_recycling) is already famous for his recycling exploits, but one of his recent Instagram videos might make you think twice about taking those plastic toys to the beach. In a Reel shared with his 20,000+ followers, Hickman shows off a startling rainbow of colors — but it's not in the sky — it's in his driveway.
Gardener reveals how to get rid of disgusting 'fungus gnats' commonly found in houseplants: 'My house is literally infested'
Keeping your houseplants alive and healthy can be a balancing act between watering and pruning and keeping pests away. Luckily, this easy TikTok hack will help you say goodbye to fungus gnats laying eggs in your houseplants, so you can keep your indoor garden vibes thriving. In a video shared to TikTok, mtplanters shows off an easy, affordable way to get rid of gnats once and for all. The secret is to prevent the larva from ever hatching, as a single gnat can lay 100 to 150 eggs at a time.
Homeowner cites state laws to challenge HOA over ridiculous roof debate: 'They cannot deny you'
Photo Credit: iStock A popular Reddit thread details how one user ultimately won the right to install solar panels after repeatedly being denied by their HOA. In the comment, the user sets the scene. "Upscale beach neighborhood, Repeatedly refused my solar panel application, sighted the location of them as being an eyesore (top of the back side of the house....not visible from street)," they write, noting they fought against the panels at four different meetings, delaying installation.
Apple wants to pay you for old iPhones and MacBooks, with some items worth over $1,000 - here's what to do
Apple wants its iPhones back. And its iPads, watches, MacBooks — and more. And you could score serious credit toward a new device by sending in your old Apple devices to the Apple Trade In program. How does the Apple Trade In program work? Tech giant Apple is offering its customers a way to earn money toward new devices or Apple services by keeping its old items out of landfills in a win-win for consumers and the planet.
Homeowner stunned by unexpected surprise in backyard after returning from vacation: 'You can't see the door'
Photo Credit : @thegardenwitch_yt/ Tiktok Generate Key Takeaways A good vacation is everything — but still, there are few things better than coming home after a few weeks of travel. One of those things? Coming home to a flower garden that has just exploded with blooms. That's what happened to TikToker thegardenwitch @thegardenwitch_yt). In the video, the user shows off a stunning garden with all kinds of flowers in bloom — some of which she doesn't even remember planting.
Popular backpack brand sends fan surprising package after learning they broke their bag: 'I did not know they did that'
The Cool Down and Yahoo may earn commission from links in this article. Pricing and availability are subject to change. Photo Credit: u/catsmusiclife/ Reddit A crafty Redditor showed off repairs they made to their backpack with a little help from the brand who made it, Fjallraven. In the thread posted to the Zero Waste subreddit, the user shared a few photos of their Kanken backpack, both before and after the repair.
Bride stuns social media after revealing where she got her wedding dress from: 'I'm in love'
So much goes into making a wedding day special. A wedding dress is certainly a key ingredient — and a huge expense — for many brides. But one Redditor showed off a stunning thrifted wedding dress that ticks all the boxes, and it may have you rethinking where you shop for your dress. "Found this amazing wedding dress while thrifting today," the Redditor captions the photo. "I'm in love." The photo shows off an Edwardian-style white lace and ribbon dress.
Homeowner stuns neighborhood after hanging up fliers on telephone poles: 'I hope someone takes me up on it'
The Cool Down and Yahoo may earn commission from links in this article. Pricing and availability are subject to change. Photo Credit: u/SpikeMF/ Reddit Fruit trees are the multi-hyphenate rock stars of the plant world: they provide food, shelter, and shade. And one generous Redditor is out to change some lives by offering free fruit trees to their neighbors. In the post shared to the r/NoLawns subreddit, the user showed off a flyer they made and posted around their neighborhood.
Gardener points to 2 key plants that can help protect tomato health: 'Fill in the gaps'
Want to grow bigger, better tomatoes? A TikToker shows off the two companion plants you'll want to plant next to your tomatoes to make that happen. In the video shared by user Epic Gardening (@epicgardening) with his 2.3 million followers, the TikToker shows off his favorite tomato companion plants. This, he says, helps tomato plants grow bigger and stronger, producing better tomatoes with fewer pest issues. One of the companion plants is an obvious fit with tomatoes: basil.
Mom reveals 'amazing,' 3-ingredient hack for cleaning glass without leaving streaks: 'Actually work[s]'
Say goodbye to streaked mirrors and windows while saving money with this easy TikTok hack for window cleaner. In a video shared on TikTok, user CleanWithChristina (@cleanwithchristina) shows off a super-easy, super-inexpensive, and super-effective window cleaner. "Let me show you another money-saving cleaning tip," she says in the video, showing off how to make a DIY glass cleaner in seconds. The glass cleaner recipe includes a few items you likely already have under your sink or in your cupboard.
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