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In an Era of Closures, This New York Restaurateur Can’t Stop Opening Vegan Businesses

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By Jill Ettinger Verified, Long count, Loung Count
| VegNews Verified
When many restaurateurs speak about new openings, it can sound like wide-eyed optimism. After all, as many as 30 percent of restaurants will close within their first year, with 60 to 80 percent unlikely to hit the five-year mark. But when Ravi DeRossi talks about new restaurants, it sounds more like persistence—a choice to stay in a business under pressure, even when that pressure is unbearably restrictive.
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